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    The Best Work You May Never See: Ad Council, R/GA, Versus Fight Opioid Overdoses By Empowering People To Save Lives With Naloxone

    By SHOOTNo Comments293 Views

    Our hope is that this Best Work You May Never See public service video will indeed get seen by many–because it can help save lives.

    Recent statistics reveal that drug overdose deaths in the U.S. declined slightly in 2023, but the crisis is far from over. Illegally manufactured fentanyl, a potent synthetic opioid, is increasingly being found in counterfeit prescription pills and illicit drugs, putting many young people at risk.

    The Ad Council in response has unveiled life-saving PSAs, including this one, instructing viewers on how to use naloxone–also known as Narcan and ReVive–which is available without a prescription and can reverse an opioid overdose. These PSAs, developed in collaboration with R/GA and supported by YouTube, are part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP). The new tutorials–directed by Damien Drake via production company Versus–provide young people with crucial, step-by-step guidance on how to administer naloxone nasal spray to someone experiencing an opioid overdose.

    Credits

    Clients The Ad Council, Office of National Drug Control Policy (ONDCP) Agency R/GA Tiffany Rolfe, global chairman and chief creative officer; Daniel Barak, global executive creative director; JJ Lim, group creative director; Rowan Mansfield, Corey Thorn, creative directors; Elizabeth Kenney, sr. designer; Sarah Phillips, group director, production; Jesse Brihn, VP, head of content production; Shakil Uddin, director, content production; Danielle Small, sr. content producer. Production Company Versus Damien Drake, director/DP; Rob Meyers, managing director/exec producer; Kathryn Henderson, head of production; Tom Colabraro, producer; Nikki Jackson, stylist, makeup & hair. Editorial Versus Brian Sanford, editor; Kevin Sypek, assistant editor; Rob Meyers, executive producer/post producer

    Media Type:Commercial: PSA
    Video Tags:Ad CouncilDamien DrakeR/GAVersus



    Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses

    Thursday, January 16, 2025

    Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).

    Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.

    Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.

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