Lenard Dorfman of @radical.media directed this poignant PSA supporting our troops for IAVA (Iraq & Afghanistan Veterans of America) out of BBDO New York. The spot underscores the fact that though our soldiers returning home might at times feel isolated, they are not alone. They can access support from IAVA to help deal with their adjustment to life back home.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Don Schneider, creative director; John Leu, art director; Brad Roseberry, writer; Grant Gill, producer; Loren Parkins, music producer. Production Company: @radical.media Lenard Dorfman, director; Maya Brewster, Jim Bouvet, executive producers; Carla Tate, producer; Anthony Wolberg, DP. Editorial: Spot Welders Inc. Jon Stefansson, editor; Desiree Cobb, producer; Sean Nagin, assistant. Postproduction: Company 3 New York Tim Masick, colorist; Tara Dowd, producer. Visual Effects: Framestore NY Tom Leckie, VFX supervisor/Flame artist; Laney Gradus, senior producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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