Ellen Kuras of Park Pictures directed this moving spot in which we see the difference a water pump delivering fresh water makes to the quality of life for those living in a remote village in Kenya. It’s a story that makes a compelling humanitarian case for donating to ActionAid. Agency is OgilvyOne, London.
Credits
Production Company: Park Pictures Ellen Kuras, director/cinematographer; Jackie Kelman Bisbee, exec producer; Dinah Rodriguez, head of production; Dan Gozzi, producer.
Editorial: The Whitehouse Charlie Harvey, editor.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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