Dennis Go and Jonathan Notaro of Brand New School worked in tandem with Outsider on this multimedia spot which shows two soccer players whose approaches to and philosophies about the game contrast dramatically. They are headed on a collision course and we’re invited to see their styles collide at the 2012 Tiger Street Football competition in Asia. Ad agency is Iris Singapore.
Credits
Production Company: Outsider | London,Brand New School Richard Packer, exec producer; Robert Campbell, managing director; Dennis Go, Jonathan Notaro, directors (Brand New School); Alex Barber, DP; Steve Elgar, line producer.
,Jonathan Notaro, executive creative director/director; Dennis Go, director; Ricardo Villavicencio, Freddy Arenas, designers; Meng Han Ho, CG lead/technical director; John Kalaigian, Ryan Lang, Ylli Orana, Spyridon Serbos, Freddy Arenas, Jerry Chow, Brad Walter, Aras Darmawan, Piotr Glabinski, Christian Day, 3D animation; VramFX, 3D tracking; BotFX, Mark Lieberman, rotoscoping; Will Rosado, Matt Robinson, storyboard artists; Blake Huber, David Parker, Flame artists; Danny Princz, Eric Concepcion, Chris West, Fabian Tejada, 2D animation/compositors; Moss Levenson, editor; Devin Brook, Kayt Hall, exec producers; Ryan McRee, producer. Sound Design: Machine Head Stephen Fletcher Dewey, creative director; Patty Chow, exec producer.
Screenwork Type:Best Work
The Best Work You May Never See: Publicis Conseil, Director Cole Webley Take An Electric Journey Through Time For Renault
Renault’s new ad campaign from Publicis Conseil Paris takes the form of an immersive journey through time, paying homage to its 1984 film “Les voitures à vivre.” That innovative campaign focused on the driving experience and the joy of everyday life in a car rather than technical specifications. Today, Renault reimagines four of its icons: the R5, R4, Megane, and Scenic. These ultra-modern, 100% electric “retro-futuristic” vehicles are equipped with technologies designed to be human-centric and accessible.
This film--directed by Cole Webley via Big Productions--draws a parallel between the vehicles and slices of life from the past that feel straight out of the 1984 film, alongside new contemporary scenarios featuring the latest range of electric vehicles. It invites viewers to travel through eras and societies, transitioning seamlessly from the original lineup to the new E-Tech electric range.
Shot with a constant left-to-right tracking shot symbolizing the passage of time, the ad transports viewers across decades using a distinct visual treatment for each era. From the nostalgic grain of Super 8 cameras for the 1960s to the retro hues of VHS recordings in the 1990s, every sequence authentically captures the spirit of the period when Renault’s iconic models left their mark on automotive history.
The result is an emotionally rich story that illustrates Renault’s ongoing evolution to meet the needs of each generation.
The legendary track “Johnny and Mary” by Robert Palmer has been reorchestrated for the occasion by Start-Rec, featuring vocals by Victor Solf.
The film is on air on television and social media in France.
Read MoreMySHOOT Profiles
Add A Comment