Steve Miller of @radical.media directed this spot for TDA Advertising & Design which shows the absurd lengths a banker will go to protect a customer from identity theft. When a guy appears in a coffee shop with a shirt identical to that worn by a 1stBank customer, the banker rips the shirt of of the other guy’s body….
Credits
Agency: TDA Advertising & Design, Boulder, Colo. Jonathan Schoenberg, creative director/copywriter; Thomas Dooley, creative director; Matt Leavitt, associate creative director/art director; Jeremy Seibold, associate creative director/copywriter; Susan Fisher, producer. Production Company: @radical.media AU Steve Miller, director; Frank Scherma, exec producer; Barbara Benson, producer; Eric Schmidt, DP. Editorial: The Whitehouse Kevin Zimmerman, editor. Postproduction: Vendetta Post Fefo De Souza, Flame artist; Liz Hiz, producer. Audio: Lime Studios Dave Wagg, engineer; Jessica Locke, exec producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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