This spot thrusts us into the POV of a bound, perhaps willing victim of a female dominatrix. Through the camera’s perspective�the eye openings of a mask�we see the woman verbally abusing us as she seemingly prepares to physically do the same. Just prior to her giving us a lashing, she strips off our mask, which reveals not a person but a living human brain. A super reads, “Discipline the creative side,” followed by an end tag, “Art Center at Night.”
Agency: WongDoody, Los Angeles Tracy Wong, creative director/executive producer; Eric Goldstein, art director; Tom Hamling, copywriter; Dax Estorninos, Melia Leidenthal, producers. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Mala Vasan, producer; Eric Treml, DP. Editorial: Bug Editorial Lucas Spaulding, editor; Arrow Kruse, producer. Postproduction: Cake Josh Kirschenbaum, online editor; Tatiana Derovanessian, executive producer; JP Patterson, producer. Music: Mophonics Nico Mansy, composer; Josh Marcy, sound designer; Michael Frick, executive producer. Sound Design: Mophonics Nico Mansy, composer; Josh Marcy, sound designer; Michael Frick, executive producer. Audio: POP Sound Stephen Dickson, audio post mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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