This hybrid cinema short film/music video features an original song by the band 3 Doors Down and explains how the Army National Guard came into being and how it serves the American people.
Credits
Agency: LM&O Advertising, Arlington, Va. Dave Marinaccio, senior VP/creative director; Jeff Wright, senior art director; Adam Chism, senior copywriter; Karen Fazekas, producer. Production Company: Anonymous Content Antoine Fuqua, director; Dave Morrison, exec producer/head of commercials; Sue Ellen Clair, head of production, Julien Lemaitre, producer; Gary Waller, DP. Editorial: Rock Paper Scissors Amanda Perry, editor Visual Effects: A52 Tim Bird, vfx supervisor; Mark Tobin, executive producer; Scott Boyajan, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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