Just ahead of the U.S. Open, Morgan Stanley is releasing its first TV commercial highlighting the partnership it entered into earlier this year with the Women’s Tennis Association (WTA). Titled “Boundaries,” the spot features Canadian tennis pro and Morgan Stanley ambassador, Leylah Fernandez, who first made her mark on the tennis world in 2021 at the age of 19. The ad–which features Fernandez-struck tennis balls dusting up boundaries on the tennis court–highlights the power of the partnership between Morgan Stanley and the WTA in providing increased access to the sport and ensuring that “the game is for everyone.”
“Boundaries” was created by agency The Marketing Arm (TMA), and directed by SALSA (Diego Santana Claudino and Guto Azevedo) via production company Raucous Content.
CreditsClient Morgan Stanley Agency The Marketing Arm Harris Wilkinson, chief creative officer; Craig Miller, executive creative director; Claudio Venturini, Mike Brownell, John Bacic, Melissa Matos, associate creative directors; Matt Williams, sr. producer. Production Company Raucous Content SALSA (Diego Santana Claudino and Guto Azevedo), director; Steve Wi, exec producer; Alina Stevens, line producer. Editorial Side Label Kat Yi, editor. Color Royal Muster Gregory Reese, colorist. Audio Rebound Sound Company Jon Persson, sound
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More