This trailer promotes Hula Girl, a documentary short directed by Amy Hill and Chris Riess, aka the duo known as Riess/Hill who helm commercials and branded content via production house Wondros.
Hula Girl is the untold story behind one of the biggest fads in modern American history, the Hula Hoop. At 94 years of age, Joan Anderson has waited 60 years to prove that “a gentleman’s handshake ” was hardly a deal and it’s time to set the record straight.
Hula Girl will make its world premiere at the upcoming Tribeca Film Festival, part of the fest’s Bold Moves shorts program in which risk takers tell true tales.
CreditsTrailer for documentary short "Hula Girl"
Production of the docu short Amy Hill, Chris Riess, directors; Chris Riess, DP; Bill Chessman, editor; Philip David Stern, composer. Editorial Services Cosmo Street Editorial Yvette Sears, exec producer; Chelsea Spensley, editorial producer; Chris Renti, assistant editor. Performers Joan Anderson as herself; Richard Burton as Spud Melin; James DiLullo as Wayne Anderson and delivery man; also featuring residents of La Costa Glen Retirement
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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