This trailer promotes Hula Girl, a documentary short directed by Amy Hill and Chris Riess, aka the duo known as Riess/Hill who helm commercials and branded content via production house Wondros.
Hula Girl is the untold story behind one of the biggest fads in modern American history, the Hula Hoop. At 94 years of age, Joan Anderson has waited 60 years to prove that “a gentleman’s handshake ” was hardly a deal and it’s time to set the record straight.
Hula Girl will make its world premiere at the upcoming Tribeca Film Festival, part of the fest’s Bold Moves shorts program in which risk takers tell true tales.
CreditsTrailer for documentary short "Hula Girl"
Production of the docu short Amy Hill, Chris Riess, directors; Chris Riess, DP; Bill Chessman, editor; Philip David Stern, composer. Editorial Services Cosmo Street Editorial Yvette Sears, exec producer; Chelsea Spensley, editorial producer; Chris Renti, assistant editor. Performers Joan Anderson as herself; Richard Burton as Spud Melin; James DiLullo as Wayne Anderson and delivery man; also featuring residents of La Costa Glen Retirement
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More