Chris Sargent of Anonymous Content directed this “Countdown” spot for Walgreens out of Team WPP. Narrated by singer John Legend, the ad is part of the “This is Our Shot” campaign designed to help put COVID-19 vaccinations in people’s arms throughout the U.S.
“Countdown” takes us in reverse through social activities we lost due to the COVID lockdown, reminding us that vaccines are available to help us resume a semblance of normality and get back to many of the life’s pleasures that have eluded us over the past year-plus. Vaccines represent "our shot at getting back together," says a Legend voiceover.
Mel Routhier, chief creative officer of WPP Walgreens Team, said, “I can speak confidently on behalf of WPP Team WBA (Walgreens Boots Alliance) in saying the ‘This is our shot’ campaign is the most incredibly important work we have developed together. Creating equity, access and distribution of the vaccine is critical to the rejuvenation of the communities we serve each day.”
Credits
Client Walgreens Agency Team WPP Mel Routhier, chief creative officer; Todd Brusnighan, John Staffen, group creative directors; Matt Bush, associate creative director, copywriter; Joel Arzu, associate creative director, art director; Jorge Brieva, sr. copywriter; Amy Turner, EP/head of production. Production Anonymous Content Chris Sargent, director; Lori Stonebraker, Sue Ellen Clair, exec producers; Kerry Haynie, head of production; Paul Meyers, DP. Production Services The Lift. Editorial The Den Ross Birchall, editor; Paul Hicks, assistant editor; Jessica Mann, producer; Mary Ellen Duggan, exec producer. Finish ArtJail Steve Mottershead, owner/creative director; Ross Denner, head of 3D; Christoph Schroer, lead 2D compositor; Georgios Cherouvim, Vraja Parra, CG FX artists; Ben Elliot, CG generalist; Dayung Jo, Giulia Bartra, 2D compositors; John Skeffington, exec producer; Michael Brown, producer. Telecine Stefan Sonnenfeld, sr. colorist; Blake Rice, producer; Ashley McKim, exec producer. Sound Design/Audio Post Heard City Phil Loeb, sound designer, mixer; Gloria Pitagorsky, managing director; Sasha Awn, Jackie James, exec producers; Andi Lewis, producer; Nick Duvarney, assistant producer; Ronnie Stapleton, Seth Brogdon, Catherine Sangiovanni, Bennett Kerr, assistant mixers. Music Andy Huckvale
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
