In 2008, amid a successful snowmobiling career, Mike Schultz was involved in a crash that led to the amputation of his left leg below the knee. A standard prosthetic leg helped Schultz get back on his feet, but it wasn’t built for the action sports he loved. So Schultz designed and built his own prosthetic leg from scratch, not only getting himself back into competition but also eventually transforming the high-tech idea into a successful business. Today Schultz is a U.S. Paralympic Gold Medalist, and more than 20 Paralympians have used Schultz’s prosthetics to compete in the Paralympic Games.
Goodby Silverstein & Partners teamed with director M. Blash of The Directors Bureau to tell Schultz’s story in this spot, "Ready for Anything," which will launch during the Winter Olympic Games. It’s a tale of perseverance and resilience that appeals to business owners and viewers of the Olympics and Paralympics alike.
Jim Elliott, executive creative director of Goodby Silverstein & Partners, said, “Every athlete has a story. But not all of them have one like this–an inventor and entrepreneur, running his own business while competing in the games against people using his own products. Mike’s tenacity and mindset are exactly what Comcast Business stands for. It’s an honor for us to share his story with the world.”
Credits
Client Comcast Business Agency Goodby Silverstein & Partners Jim Elliott, executive creative director; Tristan Graham, Felipe Lima, creative directors; Jennifer Fisher, art director; Anthony Pagaza, copywriter; John Thorpe, director of brand strategy; Katie Coane, group brand strategy director; Shaza Elsheshtawy, sr. brand strategist; Jane Warren, deputy director of research strategy; Nick Reggars, group content stratgy director; James Horner, executive producer; Cindy Epps, DP Odishoo, producers. Production The Directors Bureau M. Blash, director; Karina Silva, DP; Sloane Skala, Jenni Sprunger, exec producers; Stephanie Bruni, producer. Editorial Rock Paper Scissors Haines Hall, editor; Jack Kanner, assistant editor; Kevin Gottlieb, producer; Shada Shariatzadeh, exec producer. Color Primary Gregory Reese, colorist; Jenny Bright, color producer; Thatcher Peterson, exec producer. Design Studio Elastic Duncan Elms, creative director; Jean Hwang, designer; Jordan Booker, Steven Do, Brian Hayes, Cindy SooHoo, Eugene Hyun, animators; Gabriel Caste, graphics editor; Kevin Daly, producer; Hannah Rowswell, production coordinator; Luke Colson, exec producer. VFX a52 Dan Ellis, lead Flame artist; Adam Flynn, Michael Vaglienty, Rod Basham, Sam Kolber, Chris Riley, Flame artists; Everett Cross, producer; Patrick Nugent, Kim Christensen, exec producers. Sound Lime Studios Joel Waters, sound designer/mixer; Collin Thomas, assistant mixer; Susie Boyajan, exec producer. Music “Dusk” by Carly Comando
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
