Lexus has collaborated with Marvel Studios’ super heroes feature Eternals in an exclusive automotive partnership to market the new Lexus IS 500 F SPORT Performance. As the exclusive automotive partner of the film, Lexus debuts the marketing campaign with this long-form video titled “Parking Spot.” In the two-minute-plus piece, Kingo (played by actor Kumail Nanjiani) has to solve a very human problem before he can join the epic super hero battle happening downtown–finding a safe parking spot for his new Lexus IS 500 F SPORT Performance.
“Parking Spot” was directed by the Russo brothers (Anthony and Joe) and Anthony Leonardi. The Russos have directed four Marvel Cinematic Universe movies. Produced by Bullitt (the Russo brothers’ commercial production company) for creative agency Team One, the video will headline the marketing campaign, set to appear in a wide range of media on-air, digital, and social placements.
Marvel Studios’ Eternals centers on an exciting new team of super heroes who have lived on Earth in secret for thousands of years. Following the events of Avengers: Endgame, an unexpected tragedy forces them out of the shadows to reunite against mankind’s most ancient enemy, the Deviants. The film is directed by Chloé Zhao, who made Oscar history as the first woman of color to win the Academy Award for best director on the strength of Nomadland. In addition to Nanjiani, the film stars Angelina Jolie, Gemma Chan, Richard Madden, Lauren Ridloff, Brian Tyree Henry, Salma Hayek, Lia McHugh, Barry Keoghan, Don Lee and Kit Harrington. Eternals hits U.S. theaters on November 5.
Credits
Client Lexus/Marvel Studios’ "Eternals" Agency Team One Chris Graves, chief creative officer; Jason Stinsmuehlen, executive creative director; Jesse Blatz, Matt Lanzdorf, creative directors; Sam Walsh, director of content production/EP; Evan Aronson, lead live-action producer; Sascha Peuckert, sr. producer; Robert Holeman, associate producer; Neil Cleary, music supervisor. Production Company Bullitt Anthony Russo, Joe Russo, Anthony Leonardi, directors; Luke Ricci, president/EP; Jenni Sprunger, EP/head of production; Diane Castrup, producer; Bojan Bazelli, DP; Ben Kitchens, additional DP. Editorial Whitehouse Editorial Josh Bodnar, editor; Joanna Manning, exec producer; Lucia Villalta, post producer; Joe Carugati, assistant editor. Color Correction Framestore LA Beau Leon, colorist; Evan Reinhard, Nabil Moo, color assist; Jamie Runkle, associate producer. VFX Framestore LA Alex Thomas, creative director; Pete King, EP; Andrew McLintock, sr. VFX & color producer; Clement Renaudin, CG supervisor; JD Yepes, compositing supervisor; Jose Alvarado, associate producer; Christian Williams, VFX coordinator; Marco Amador, modeling supervisor; George Saavedra, head of rigging; Andrew Thompson, Soren Barton, lookdev; Justin Lecat, textures; Sean Dollins, layout supervisor; Fabio Zapata, head of data capture; Luis Rodriguez, integration; Edwin Schaap, Kevin Rooney, Sean Curran, animators; Victor Grant, FX supervisor; Aidan Merryman, Kjell Strode, William VonJess, FX; Richard Shallcross, lighting supervisor; Aldrich Torres, Cinzia Pegorin, Jessica Groom–Shelton, Kaho Horiuchi, Kris Cabera, Pota Tseng, lighting; Alexander Osvaldsson, Antoine Vinette-Lambert, Bruno De La Calva, Carlos Adarraga Gomez, Christopher Mosiadz, Claire Le Teuff, Craig Tozzi, Jesus Yapor, Kung Hang Wu, Oliver Ferguson-Taylor, Paul Krist, Samuel Jorgensen, compositors; Sarah Marikar, Flame artist; Chris Sanchez, Pete Pace, Steven Messing, digital matte painters; Chris Hamilton, Dustin Indrebo, VFX editors; Katherine Buckley, previz producer; Emily Rawl, previz associate producer; Todd Herman, generalist. Music Scoretek Nicolas O’Toole, composer/producer. Sound IMN Creative Mark Binder, sound supervisor, sound designer; re-recording mixer; Buck Mason, studio operations manager; Elliot Hartley, co-sound supervisor, dialogue editor; Trevor Cress, re-recording mixer; Donald Flick, sound effects editor; Vu le, foley mixer, foley editor; Campbell Irwin, ADR coordinator; Ryan Winston, engineering. VO Record Margarita Mix Bruce Bueckert, Bob Gremore, mixers; Mike Murzyn, Sean Melia, Brian Frank, assistants; Whitney Morris, exec producer.
Children’s charity Barnardos is releasing this thought-provoking film created by BBH Dublin to highlight the challenges some children in Ireland face.
Barnardos knows that to understand a child’s issues takes time and work. It’s not a quick fix.
That forms the basis of the new film in the “Change Their Story” campaign, which follows a young boy recounting a childhood birthday. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake topped with candles.
The story is then retold again and again. With each blow of the candle, more of the facade is chipped away to get to the truth; that his birthdays weren’t very special. The story ends with the boy, now in his teens, opening up about his real childhood experience to a Barnardos keyworker. All laddering up to the enduring line, “Because childhood lasts a lifetime.”
BBH Dublin worked closely with Barnardos to capture the reality of the healing process on film--how it’s an ongoing journey that requires continued support. David Leon directed via production company Iconoclast.
Evonne O’Rourke, production lead, BBH Dublin, added, “We felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. We knew we had a great script on our hands, but it was crucial that the idea was underpinned by craft that protected the authenticity of the story.
“It was a fine balance to strike--the production design, edit, sound design and color grade all had key parts to play in shaping and enhancing the narrative but not in a way that would overpower or become the focal point of the film.”
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