Lexus has collaborated with Marvel Studios’ super heroes feature Eternals in an exclusive automotive partnership to market the new Lexus IS 500 F SPORT Performance. As the exclusive automotive partner of the film, Lexus debuts the marketing campaign with this long-form video titled “Parking Spot.” In the two-minute-plus piece, Kingo (played by actor Kumail Nanjiani) has to solve a very human problem before he can join the epic super hero battle happening downtown–finding a safe parking spot for his new Lexus IS 500 F SPORT Performance.
“Parking Spot” was directed by the Russo brothers (Anthony and Joe) and Anthony Leonardi. The Russos have directed four Marvel Cinematic Universe movies. Produced by Bullitt (the Russo brothers’ commercial production company) for creative agency Team One, the video will headline the marketing campaign, set to appear in a wide range of media on-air, digital, and social placements.
Marvel Studios’ Eternals centers on an exciting new team of super heroes who have lived on Earth in secret for thousands of years. Following the events of Avengers: Endgame, an unexpected tragedy forces them out of the shadows to reunite against mankind’s most ancient enemy, the Deviants. The film is directed by Chloé Zhao, who made Oscar history as the first woman of color to win the Academy Award for best director on the strength of Nomadland. In addition to Nanjiani, the film stars Angelina Jolie, Gemma Chan, Richard Madden, Lauren Ridloff, Brian Tyree Henry, Salma Hayek, Lia McHugh, Barry Keoghan, Don Lee and Kit Harrington. Eternals hits U.S. theaters on November 5.
Credits
Client Lexus/Marvel Studios’ "Eternals" Agency Team One Chris Graves, chief creative officer; Jason Stinsmuehlen, executive creative director; Jesse Blatz, Matt Lanzdorf, creative directors; Sam Walsh, director of content production/EP; Evan Aronson, lead live-action producer; Sascha Peuckert, sr. producer; Robert Holeman, associate producer; Neil Cleary, music supervisor. Production Company Bullitt Anthony Russo, Joe Russo, Anthony Leonardi, directors; Luke Ricci, president/EP; Jenni Sprunger, EP/head of production; Diane Castrup, producer; Bojan Bazelli, DP; Ben Kitchens, additional DP. Editorial Whitehouse Editorial Josh Bodnar, editor; Joanna Manning, exec producer; Lucia Villalta, post producer; Joe Carugati, assistant editor. Color Correction Framestore LA Beau Leon, colorist; Evan Reinhard, Nabil Moo, color assist; Jamie Runkle, associate producer. VFX Framestore LA Alex Thomas, creative director; Pete King, EP; Andrew McLintock, sr. VFX & color producer; Clement Renaudin, CG supervisor; JD Yepes, compositing supervisor; Jose Alvarado, associate producer; Christian Williams, VFX coordinator; Marco Amador, modeling supervisor; George Saavedra, head of rigging; Andrew Thompson, Soren Barton, lookdev; Justin Lecat, textures; Sean Dollins, layout supervisor; Fabio Zapata, head of data capture; Luis Rodriguez, integration; Edwin Schaap, Kevin Rooney, Sean Curran, animators; Victor Grant, FX supervisor; Aidan Merryman, Kjell Strode, William VonJess, FX; Richard Shallcross, lighting supervisor; Aldrich Torres, Cinzia Pegorin, Jessica Groom–Shelton, Kaho Horiuchi, Kris Cabera, Pota Tseng, lighting; Alexander Osvaldsson, Antoine Vinette-Lambert, Bruno De La Calva, Carlos Adarraga Gomez, Christopher Mosiadz, Claire Le Teuff, Craig Tozzi, Jesus Yapor, Kung Hang Wu, Oliver Ferguson-Taylor, Paul Krist, Samuel Jorgensen, compositors; Sarah Marikar, Flame artist; Chris Sanchez, Pete Pace, Steven Messing, digital matte painters; Chris Hamilton, Dustin Indrebo, VFX editors; Katherine Buckley, previz producer; Emily Rawl, previz associate producer; Todd Herman, generalist. Music Scoretek Nicolas O’Toole, composer/producer. Sound IMN Creative Mark Binder, sound supervisor, sound designer; re-recording mixer; Buck Mason, studio operations manager; Elliot Hartley, co-sound supervisor, dialogue editor; Trevor Cress, re-recording mixer; Donald Flick, sound effects editor; Vu le, foley mixer, foley editor; Campbell Irwin, ADR coordinator; Ryan Winston, engineering. VO Record Margarita Mix Bruce Bueckert, Bob Gremore, mixers; Mike Murzyn, Sean Melia, Brian Frank, assistants; Whitney Morris, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
