Lexus has collaborated with Marvel Studios’ super heroes feature Eternals in an exclusive automotive partnership to market the new Lexus IS 500 F SPORT Performance. As the exclusive automotive partner of the film, Lexus debuts the marketing campaign with this long-form video titled “Parking Spot.” In the two-minute-plus piece, Kingo (played by actor Kumail Nanjiani) has to solve a very human problem before he can join the epic super hero battle happening downtown–finding a safe parking spot for his new Lexus IS 500 F SPORT Performance.
“Parking Spot” was directed by the Russo brothers (Anthony and Joe) and Anthony Leonardi. The Russos have directed four Marvel Cinematic Universe movies. Produced by Bullitt (the Russo brothers’ commercial production company) for creative agency Team One, the video will headline the marketing campaign, set to appear in a wide range of media on-air, digital, and social placements.
Marvel Studios’ Eternals centers on an exciting new team of super heroes who have lived on Earth in secret for thousands of years. Following the events of Avengers: Endgame, an unexpected tragedy forces them out of the shadows to reunite against mankind’s most ancient enemy, the Deviants. The film is directed by Chloé Zhao, who made Oscar history as the first woman of color to win the Academy Award for best director on the strength of Nomadland. In addition to Nanjiani, the film stars Angelina Jolie, Gemma Chan, Richard Madden, Lauren Ridloff, Brian Tyree Henry, Salma Hayek, Lia McHugh, Barry Keoghan, Don Lee and Kit Harrington. Eternals hits U.S. theaters on November 5.
Credits
Client Lexus/Marvel Studios’ "Eternals" Agency Team One Chris Graves, chief creative officer; Jason Stinsmuehlen, executive creative director; Jesse Blatz, Matt Lanzdorf, creative directors; Sam Walsh, director of content production/EP; Evan Aronson, lead live-action producer; Sascha Peuckert, sr. producer; Robert Holeman, associate producer; Neil Cleary, music supervisor. Production Company Bullitt Anthony Russo, Joe Russo, Anthony Leonardi, directors; Luke Ricci, president/EP; Jenni Sprunger, EP/head of production; Diane Castrup, producer; Bojan Bazelli, DP; Ben Kitchens, additional DP. Editorial Whitehouse Editorial Josh Bodnar, editor; Joanna Manning, exec producer; Lucia Villalta, post producer; Joe Carugati, assistant editor. Color Correction Framestore LA Beau Leon, colorist; Evan Reinhard, Nabil Moo, color assist; Jamie Runkle, associate producer. VFX Framestore LA Alex Thomas, creative director; Pete King, EP; Andrew McLintock, sr. VFX & color producer; Clement Renaudin, CG supervisor; JD Yepes, compositing supervisor; Jose Alvarado, associate producer; Christian Williams, VFX coordinator; Marco Amador, modeling supervisor; George Saavedra, head of rigging; Andrew Thompson, Soren Barton, lookdev; Justin Lecat, textures; Sean Dollins, layout supervisor; Fabio Zapata, head of data capture; Luis Rodriguez, integration; Edwin Schaap, Kevin Rooney, Sean Curran, animators; Victor Grant, FX supervisor; Aidan Merryman, Kjell Strode, William VonJess, FX; Richard Shallcross, lighting supervisor; Aldrich Torres, Cinzia Pegorin, Jessica Groom–Shelton, Kaho Horiuchi, Kris Cabera, Pota Tseng, lighting; Alexander Osvaldsson, Antoine Vinette-Lambert, Bruno De La Calva, Carlos Adarraga Gomez, Christopher Mosiadz, Claire Le Teuff, Craig Tozzi, Jesus Yapor, Kung Hang Wu, Oliver Ferguson-Taylor, Paul Krist, Samuel Jorgensen, compositors; Sarah Marikar, Flame artist; Chris Sanchez, Pete Pace, Steven Messing, digital matte painters; Chris Hamilton, Dustin Indrebo, VFX editors; Katherine Buckley, previz producer; Emily Rawl, previz associate producer; Todd Herman, generalist. Music Scoretek Nicolas O’Toole, composer/producer. Sound IMN Creative Mark Binder, sound supervisor, sound designer; re-recording mixer; Buck Mason, studio operations manager; Elliot Hartley, co-sound supervisor, dialogue editor; Trevor Cress, re-recording mixer; Donald Flick, sound effects editor; Vu le, foley mixer, foley editor; Campbell Irwin, ADR coordinator; Ryan Winston, engineering. VO Record Margarita Mix Bruce Bueckert, Bob Gremore, mixers; Mike Murzyn, Sean Melia, Brian Frank, assistants; Whitney Morris, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
