“Lexus Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport.
Anrick Bregman of Unit9 directed the short, creating it with Team One executive creative director Alastair Green and a full agency creative ensemble. “Elevate” puts viewers in the mind and saddle of a world-class cyclist.
Client Lexus Agency Team One Alastair Green, executive creative director, executive producer; Sam Walsh, executive producer; Chris Graves, chief creative officer/executive producer; Tiffany Otoya, Kristen Little, producers; Mike Rozycki, copywriter; Quoc Lu, art director; Lucia Matioli, designer. Production Unit9 Films Anrick Bregman, director; Michelle Craig, exec producer; Rory Mathieson, producer; Alexis Celic, line producer; Carl Burke, DP; Joff Harris, VR technician. Production Cathy Lee, Steve Jett, executive producers. Jess Feavel, alt. line producer; Greg Orselli, location manager; Nick Favorite, production assistant/driver; Jackie Bryan, DIT; Marcus Punter-Bradshaw, lead compositor; Jakub Wesolowski, Stefano Pasoti, Zlaten Del Castillo, Preite Davide, compositors; Eric Schockmel, title design. Editorial Joe Randall-Cutler, editor. Music/Sound Design Plan8
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
