This tongue-in-cheek spot takes us into sitcom laugh track land with a mundane slice-of-life vignette–a wife offering her hubby some non-dairy pizza–eliciting canned chuckles galore from a studio audience. The husband milks the laughter for an inordinate stretch of time, as we see that dairy-free Daiya pizza and cheese offers crave-ability and mouth-watering “cheesiness.” An end tag slogan “Cheesier Than Ever” underscores that Daiya cheese is the hero in the cheesiest of moments.
Spencer Chinoy of Freestyle Picture Company directed the commercial for Colorado-based indie agency TDA_Boulder.
Credits
Client Daiya Food Agency TDA_Boulder Mia Nogueira, art director; Brian Mulligan, writer; Jeremy Seibold, creative director; Jonathan Schoenberg, executive creative director; Lindsey Ritter, Kate Osborne, producers; Constance DeCherney, director of strategy. Production Freestyle Picture Company Spencer Chinoy, director; Kevin Chinoy, exec producer; Jeffrey Schneider, DP. Postproduction Cosmo Street Jeff Grippe, editor; Chelsea Spensley, post producer. Audio Lime Studios Zac Fisher, mix/sound effects. Color Apache Steve Rodriguez, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
