TD Insurance launched its “Ways to Save” campaign created in collaboration with Ogilvy Canada. Directed by Jonathan Zames of Someplace Nice, this “Ways to Save” spot centers on Dave, a customer who’s enjoying significant savings thanks to insurance coverage tailored specifically to him. The tongue-in-cheek commercial celebrates Dave’s savings which are so personalized that he deserves to have a jingle created just for him.
We then proceed to hear that jingle being performed, bringing into play BUTTER Music and Sound which scored the campaign.
“To emphasize just how customized TD Insurance savings can be, we made a jingle for one person, celebrating the unique ways that help them save,” said Francesco Grandi, chief creative officer of Ogilvy Canada. “Also, I apologize in advance. You will get this jingle stuck in your head for eternity.”
Credits
Client TD Bank, TD Insurance Agency Ogilvy Canada Francesco Grandi, chief creative officer; Gavin Drummond, chief creative officer, Quebec City (QC); Jamie Marcovitch, executive creative director; Catherine Allen, group creative director; David Weaver, copywriter; Samiir Mussa, art director; Laurene Prud’homme, creative director, QC; Thibaut Delelis, French copywriter; Maddy O’Shaughnessy, sr. producer; Linda Leroux, sr. producer, QC; Jeremy Daly, chief strategy director; Sarah Almond, group strategy director; Maddie Pace, sr. strategist; Amine Rais, strategy director, QC. Production Company Someplace Nice JonathanZames, director; Chilo Fletcher, exec producer; Trudy Turner, line producere; Craig Watson, production manager; Melissa Paduada, coordinator. Music BUTTER Music and Sound Andrew Sherman, chief creative officer/composer; Dan Zank, executive creative director; Renee Masse, exec producer; Warren Wolfe, producer; Anneliese Daley, music coordinator
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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