TD Insurance launched its “Ways to Save” campaign created in collaboration with Ogilvy Canada. Directed by Jonathan Zames of Someplace Nice, this “Ways to Save” spot centers on Dave, a customer who’s enjoying significant savings thanks to insurance coverage tailored specifically to him. The tongue-in-cheek commercial celebrates Dave’s savings which are so personalized that he deserves to have a jingle created just for him.
We then proceed to hear that jingle being performed, bringing into play BUTTER Music and Sound which scored the campaign.
“To emphasize just how customized TD Insurance savings can be, we made a jingle for one person, celebrating the unique ways that help them save,” said Francesco Grandi, chief creative officer of Ogilvy Canada. “Also, I apologize in advance. You will get this jingle stuck in your head for eternity.”
Credits
Client TD Bank, TD Insurance Agency Ogilvy Canada Francesco Grandi, chief creative officer; Gavin Drummond, chief creative officer, Quebec City (QC); Jamie Marcovitch, executive creative director; Catherine Allen, group creative director; David Weaver, copywriter; Samiir Mussa, art director; Laurene Prud’homme, creative director, QC; Thibaut Delelis, French copywriter; Maddy O’Shaughnessy, sr. producer; Linda Leroux, sr. producer, QC; Jeremy Daly, chief strategy director; Sarah Almond, group strategy director; Maddie Pace, sr. strategist; Amine Rais, strategy director, QC. Production Company Someplace Nice JonathanZames, director; Chilo Fletcher, exec producer; Trudy Turner, line producere; Craig Watson, production manager; Melissa Paduada, coordinator. Music BUTTER Music and Sound Andrew Sherman, chief creative officer/composer; Dan Zank, executive creative director; Renee Masse, exec producer; Warren Wolfe, producer; Anneliese Daley, music coordinator
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
