TD Insurance launched its “Ways to Save” campaign created in collaboration with Ogilvy Canada. Directed by Jonathan Zames of Someplace Nice, this “Ways to Save” spot centers on Dave, a customer who’s enjoying significant savings thanks to insurance coverage tailored specifically to him. The tongue-in-cheek commercial celebrates Dave’s savings which are so personalized that he deserves to have a jingle created just for him.
We then proceed to hear that jingle being performed, bringing into play BUTTER Music and Sound which scored the campaign.
“To emphasize just how customized TD Insurance savings can be, we made a jingle for one person, celebrating the unique ways that help them save,” said Francesco Grandi, chief creative officer of Ogilvy Canada. “Also, I apologize in advance. You will get this jingle stuck in your head for eternity.”
Credits
Client TD Bank, TD Insurance Agency Ogilvy Canada Francesco Grandi, chief creative officer; Gavin Drummond, chief creative officer, Quebec City (QC); Jamie Marcovitch, executive creative director; Catherine Allen, group creative director; David Weaver, copywriter; Samiir Mussa, art director; Laurene Prud’homme, creative director, QC; Thibaut Delelis, French copywriter; Maddy O’Shaughnessy, sr. producer; Linda Leroux, sr. producer, QC; Jeremy Daly, chief strategy director; Sarah Almond, group strategy director; Maddie Pace, sr. strategist; Amine Rais, strategy director, QC. Production Company Someplace Nice JonathanZames, director; Chilo Fletcher, exec producer; Trudy Turner, line producere; Craig Watson, production manager; Melissa Paduada, coordinator. Music BUTTER Music and Sound Andrew Sherman, chief creative officer/composer; Dan Zank, executive creative director; Renee Masse, exec producer; Warren Wolfe, producer; Anneliese Daley, music coordinator
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
