TD Insurance launched its “Ways to Save” campaign created in collaboration with Ogilvy Canada. Directed by Jonathan Zames of Someplace Nice, this “Ways to Save” spot centers on Dave, a customer who’s enjoying significant savings thanks to insurance coverage tailored specifically to him. The tongue-in-cheek commercial celebrates Dave’s savings which are so personalized that he deserves to have a jingle created just for him.
We then proceed to hear that jingle being performed, bringing into play BUTTER Music and Sound which scored the campaign.
“To emphasize just how customized TD Insurance savings can be, we made a jingle for one person, celebrating the unique ways that help them save,” said Francesco Grandi, chief creative officer of Ogilvy Canada. “Also, I apologize in advance. You will get this jingle stuck in your head for eternity.”
Credits
Client TD Bank, TD Insurance Agency Ogilvy Canada Francesco Grandi, chief creative officer; Gavin Drummond, chief creative officer, Quebec City (QC); Jamie Marcovitch, executive creative director; Catherine Allen, group creative director; David Weaver, copywriter; Samiir Mussa, art director; Laurene Prud’homme, creative director, QC; Thibaut Delelis, French copywriter; Maddy O’Shaughnessy, sr. producer; Linda Leroux, sr. producer, QC; Jeremy Daly, chief strategy director; Sarah Almond, group strategy director; Maddie Pace, sr. strategist; Amine Rais, strategy director, QC. Production Company Someplace Nice JonathanZames, director; Chilo Fletcher, exec producer; Trudy Turner, line producere; Craig Watson, production manager; Melissa Paduada, coordinator. Music BUTTER Music and Sound Andrew Sherman, chief creative officer/composer; Dan Zank, executive creative director; Renee Masse, exec producer; Warren Wolfe, producer; Anneliese Daley, music coordinator
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
