The different features that make Michelin tires superior are literally put on parade in this animated film from TBWAParis. Characters, many inspired by animals, personify these features/qualities–such as an octopus for its grip on the road, the rhinoceros for its robust strength.
This parade of characters is led by the Michelin Man. The procession brings Michelin’s unique Total Performance tire development philosophy to life, shows how drivers can be confident when traversing tough road conditions often in inclement weather.
This centerpiece film is part of a global campaign spanning TV, social media, digital, press, OOH and cinema in China and Europe.
CreditsClient Michelin Agency TBWA\Paris Benoit Leroux, creative director/copywriter; Philippe Taroux, creative director/art director; Maxime Boiron, head of TV; Amer Zoghbi, TV producer. Production ELSE--Moonbot Studio Limbert Fabian, director; Cathy Pericone/Lampton Enochs, producers. Postproduction Sandrine Demonte, Wendell Riley. Music ELSE & 6ème Son Title: “Parade” Nicola Tescari, composer; Olivier Lefebvre, Thomas Anduze, sound producers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More