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    TBWANEBOKO, Psyop, Golden Wolf, adidas On The Run To Combat Marine Plastic Pollution

    By SHOOTUpdated:No Comments5494 Views

    Amsterdam-based agency TBWANEBOKO, creative partner of global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. Eight million tons of plastic ends up in the ocean every year. Adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from recycled plastic retrieved from coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans. Adidas has been working with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of the oceans, since 2015.

    To help support the launch of the UltraBOOST Parley TBWANEBOKO partnered with production house Psyop and animation studio Golden Wolf to create this stop-motion animation piece in which the upper knit is used as a canvas. On it the creation story of the UltraBOOST Parley is told through beautiful embroidery. The content is being rolled out through adidas channels in cinemas, online video and social channels.

    Marco Spier of Psyop directed the video.

    Credits

    Client adidas Agency TBWANEBOKO, Amsterdam Production Psyop Marco Spier, director; Neysa Horsburgh, managing director; Shannon Alexander exec producer; Amy Fahl, head of production; Christian Bach, head of VFX; Jonah Friedman, R&D; Dorian Douglass & Paul “Pizza” Pianezza, producers; Pakorn Bupphavesa, technical director; Thomas Panayiotou, 2D lead; Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell, Samrath Kaur, designers; Carl Mok, Thao Dan Nguyen Pan, Thomas Panayiotou, Nuke compositors; Brett Nicoletti, Mike Hackett, editors; Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok, Thao Dan Nguyen Pan, lighters. Animation Golden Wolf Ingi Erlingsson, creative director; Dotti Sinnott, exec producer; Tania Baptista, head of production; Stefan Falconer, art director; Charles Bigeast, Nick Stoney, designers; Thom Eide, lead animator; Tim Whiting; Eliot Ruocco-Trenouth, animators; Ana Hoxha, production assistant.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Golden WolfPsyopTBWANEBOKO



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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