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    TBWADublin, Director Ben Liam Jones, Windmill Lane “Share the Magic” In SuperValu Xmas Spot

    By SHOOTUpdated:No Comments2030 Views

    Irish supermarket chain SuperValu’s Christmas spot, from agency TBWADublin, introduces us to a girl named Aoife who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet–and beyond. 

    Directed by Ben Liam Jones via Antidote Films, with visual effects from Windmill Lane, "Share the Magic" sees our deer nurtured back to health in time to rejoin Santa’s fleet for a special delivery day.

    Paul Arthurs, head of art at TBWADublin, said, “We felt the theme of recovery was what we should tackle this year. Addressing and understanding our customers’ journey since last Christmas was what we believed would resonate. And an optimistic belief in the future, as a take out, is one that feels magical especially at Christmas.”

    Martin Corcoran, copywriter at TBWADublin, added, “They say you should never work with children or animals but we were lucky enough to find the perfect duo for our story. Nine-year-old Penny Lynch just blew us away, both in her audition and on set. And a special mention also for our best supporting deer, Deermuid, who was an absolute pro throughout!”

    Credits

    Client SuperValu Agency TBWADublin Des Creedon, executive creative director; Paul Arthurs, head of art; Martin Corcoran, copywriter; Aleesha Tully, strategic director; Shane Mulrennan, producer; Onagh Carolan, supervising producer; Andrew Murray, director of social & content; Amy Tumelty, social media & content manager; Rupert Morris, social content director/editor; Mark Murray, motion graphics. Production Antidote Films Ben Liam Jones, director; Andrew Freedman, producer; Nick Morris, DP. VFX Windmill Lane John Kennedy, VFX supervisor; Graham Gallagher, animation director; John O’Connor, Caleb Long, editors. Music Denis Kilty, composer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Antidote FilmsBen Liam JonesTBWADublinWindmill Lane



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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