Mayo Clinic continues to position itself as a beacon of hope for patients with its latest extension to the “You Know Where to Go” campaign in partnership with actress and activist Viola Davis who provides the voiceover.
This new piece titled “The Power of Answers” aims to visualize the impact of certainty on a mind consumed by the unknown.
TBWAChiatDay NY and production company Psyop developed the images seen in the film taking inspiration from imaging tractography software (Trackvis), MRI data and 3D modeling. The result is a scientifically informed artistic interpretation of the power of an answer in a patient’s mind. Shane Griffin of Psyop directed.
Walter Connelly, TBWAChiatDay NY executive creative director, said, “We wanted to fuse science and art to show the journey of the unknown to the known. The visualization of a beautiful collection of synapses firing was the red thread throughout the work, tying everything together. It illustrates the power of an answer, the power of Mayo Clinic.”
CreditsClient Mayo Clinic Agency TBWAChiatDay New York Chris Beresford-Hill, chief creative officer; John Doris, head of integrated production; Walter Connelly, executive creative director; Shannon Murphy, associate creative director; Alli Walker, associate copywriter; Royston Ang, sr. art director; Ashley Veltre, associate creative director/art director; Holden Rasche, associate creative director/copywriter; Belen Aragon, associate art director; Ruganzu “Riggs” Howard, sr. producer; John Gibson, executive strategy director; Nus Madraswala, strategy director; Carlin Dixon, strategist. Production Company Psyop Shane Griffin, director; Andrew Linsk, exec producer; Angela Foster, sr. producer. Audio Wave Chris Afzal, audio engineer; Vicky Ferraro, exec producer. Music Human James Dean Wells, exec producer; Mike Jurasits, creative lead & sound design; Ed Dunne, composer; Jonathan Hubbell, additional arranging; Daryl Pinsdorf, sound design.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More