Travelers’ latest advertisements speak to the heart of what binds people and strengthens communities, caring for one another.
The Travelers Championship golf tournament arrives as one of the first major live sporting events to take place in the United States since the beginning of the pandemic. To mark the occasion, Travelers and TBWAChiatDay NY teamed up with directors Lance Acord and Christian Weber of Park Pictures to produce two emotional films, including this spot titled “A Better Tomorrow” in which folks lend a helping hand to one another–from planting gardens to dropping off groceries for neighbors.
Credits
Client Travelers Agency TBWAChiatDay NY Chris Beresford-Hill, chief creative officer; Walter Connelly, executive creative director; Alexander Holm, associate creative director; Thalia Forbes, sr. copywriter; John Doris, head of production; Chris Klein, executive producer; Rick Segal, sr. integrated producer. Production Park Pictures Lance Acord, director; Christian Weber, director/DP; Justin Pollock, sr. executive producer; Caroine Kousidonis, exec producer; Drew Toresco, line producer; Larry Shure, production supervisor. Editorial Exile Editorial Kirk Baxter, Matt Murphy, editors; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Brett Homan, Erin Offenhauser, edit assistants. Postproduction/VFX Moving Picture Company Mark Gethin, colorist; Alvin Cruz, creative director; Tom McCullough, VFX supervisor; Rob Walker, Flame lead; David Piombino, Julien Aucoturier, 2D artists; Camila De Biaggi, sr. exec producer; Meghan Lang Bice, exec producer; Elissa Norman, sr. producer; Diane Valera, color producer. Audio Lime Studios Dave Wagg, mixer; Matthew Conzelmann, assistant engineer; Susie Boyajan, exec producer. Music Supervision Good Ears Music Supervision Morgan Thoryk, music supervisor. Music “If Not For You” by Bob Dylan (Bootleg Series Vol. 2 alt take).
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
