Travelers’ latest advertisements speak to the heart of what binds people and strengthens communities, caring for one another.
The Travelers Championship golf tournament arrives as one of the first major live sporting events to take place in the United States since the beginning of the pandemic. To mark the occasion, Travelers and TBWAChiatDay NY teamed up with directors Lance Acord and Christian Weber of Park Pictures to produce two emotional films, including this spot titled “A Better Tomorrow” in which folks lend a helping hand to one another–from planting gardens to dropping off groceries for neighbors.
Credits
Client Travelers Agency TBWAChiatDay NY Chris Beresford-Hill, chief creative officer; Walter Connelly, executive creative director; Alexander Holm, associate creative director; Thalia Forbes, sr. copywriter; John Doris, head of production; Chris Klein, executive producer; Rick Segal, sr. integrated producer. Production Park Pictures Lance Acord, director; Christian Weber, director/DP; Justin Pollock, sr. executive producer; Caroine Kousidonis, exec producer; Drew Toresco, line producer; Larry Shure, production supervisor. Editorial Exile Editorial Kirk Baxter, Matt Murphy, editors; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Brett Homan, Erin Offenhauser, edit assistants. Postproduction/VFX Moving Picture Company Mark Gethin, colorist; Alvin Cruz, creative director; Tom McCullough, VFX supervisor; Rob Walker, Flame lead; David Piombino, Julien Aucoturier, 2D artists; Camila De Biaggi, sr. exec producer; Meghan Lang Bice, exec producer; Elissa Norman, sr. producer; Diane Valera, color producer. Audio Lime Studios Dave Wagg, mixer; Matthew Conzelmann, assistant engineer; Susie Boyajan, exec producer. Music Supervision Good Ears Music Supervision Morgan Thoryk, music supervisor. Music “If Not For You” by Bob Dylan (Bootleg Series Vol. 2 alt take).
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
