Travelers’ latest advertisements speak to the heart of what binds people and strengthens communities, caring for one another.
The Travelers Championship golf tournament arrives as one of the first major live sporting events to take place in the United States since the beginning of the pandemic. To mark the occasion, Travelers and TBWAChiatDay NY teamed up with directors Lance Acord and Christian Weber of Park Pictures to produce two emotional films, including this spot titled “A Better Tomorrow” in which folks lend a helping hand to one another–from planting gardens to dropping off groceries for neighbors.
Credits
Client Travelers Agency TBWAChiatDay NY Chris Beresford-Hill, chief creative officer; Walter Connelly, executive creative director; Alexander Holm, associate creative director; Thalia Forbes, sr. copywriter; John Doris, head of production; Chris Klein, executive producer; Rick Segal, sr. integrated producer. Production Park Pictures Lance Acord, director; Christian Weber, director/DP; Justin Pollock, sr. executive producer; Caroine Kousidonis, exec producer; Drew Toresco, line producer; Larry Shure, production supervisor. Editorial Exile Editorial Kirk Baxter, Matt Murphy, editors; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Brett Homan, Erin Offenhauser, edit assistants. Postproduction/VFX Moving Picture Company Mark Gethin, colorist; Alvin Cruz, creative director; Tom McCullough, VFX supervisor; Rob Walker, Flame lead; David Piombino, Julien Aucoturier, 2D artists; Camila De Biaggi, sr. exec producer; Meghan Lang Bice, exec producer; Elissa Norman, sr. producer; Diane Valera, color producer. Audio Lime Studios Dave Wagg, mixer; Matthew Conzelmann, assistant engineer; Susie Boyajan, exec producer. Music Supervision Good Ears Music Supervision Morgan Thoryk, music supervisor. Music “If Not For You” by Bob Dylan (Bootleg Series Vol. 2 alt take).
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More