This campaign for Travelers takes the unique perspective of children who see the world as a more wondrous place than adults. Among the three spots directed by Peer Thwaites of The Corner Shop for TBWAChiatDay NY is “Ellison” in which a lad sees the family’s grocery business gutted by a fire. To help rebuild the business, he embarks on a business of his own–making and selling lemonade at his own residential stand.
“Ellison” is part of a campaign showcasing that through the eyes of kids, the well-handled response to disasters and adversity can feel like magic, serving as a metaphor for how we’re slowly returning to some semblance of normality after a chaotic past two years.
CreditsClient Travelers Agency TBWAChiatDay New York Amy Ferguson, chief creative officer; Walter Connelly, executive creative director; Sarah Arrington, sr. art director; Patrick Burke, sr. copywriter; Elliot Carter, Kayla Sredni, associate strategy directors; John Doris, head of production; Jessica Mazelon, production operations; Chris Klein, executive producer; Tara Keith, associate producer; James Sowden, chief strategy officer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer, managing partner; Jay Shapiro, exec producer; Ahnee Boyce, producer; Alwin Kuchler, DP; Brock Houghton, production designer. Production Services, Vancouver Film Group Nathan Miles, exec producer; Vanessa Lenarduzzi, producer. Editorial Work Editorial Stewart Reeves, Jono Griffith, editors; Sidney Williams, Joseph Tuzzolino, assistant editors; Samara Kelly, producer; Chris Delarenal, head of production; Alejandra Alarcon, exec producer; Erica Thompson, managing director. VFX Framestore Nick Fraser, exec producer; Victoria Osborn, creative director; Andrew McLintock, post producer; Valia Dudzyana, coordinator; Jesus Yapor, 2D VFX lead. Music JSM Music Joel Simon, CEO/CCO/co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer; Andrew Ybanez, co-composer. Sound Barking Owl Kelly Bayett, creative director; Ashley Benton, exec producer; Elizabeth McClanahan, sound designer/mixer; Mikayla Petersen, assistant mixer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, โAct FAST,โ to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing โHelp Us, Help Youโ campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where thereโs the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: โFace or arm or speech, at the first sign, itโs time to call 999.โ
Jo Bacon, Group CEO, M&C Saatchi UK, said, โWe want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.โ
Matt Lee, executive creative director, M&C Saatchi UK, commented: โThis is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismicโan extraordinary gear change, framed in a really ordinary way.โ
Director Tagholm shared, โMy Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So thereโs... Read More