This campaign for Travelers takes the unique perspective of children who see the world as a more wondrous place than adults. Among the three spots directed by Peer Thwaites of The Corner Shop for TBWAChiatDay NY is “Ellison” in which a lad sees the family’s grocery business gutted by a fire. To help rebuild the business, he embarks on a business of his own–making and selling lemonade at his own residential stand.
“Ellison” is part of a campaign showcasing that through the eyes of kids, the well-handled response to disasters and adversity can feel like magic, serving as a metaphor for how we’re slowly returning to some semblance of normality after a chaotic past two years.
Credits
Client Travelers Agency TBWAChiatDay New York Amy Ferguson, chief creative officer; Walter Connelly, executive creative director; Sarah Arrington, sr. art director; Patrick Burke, sr. copywriter; Elliot Carter, Kayla Sredni, associate strategy directors; John Doris, head of production; Jessica Mazelon, production operations; Chris Klein, executive producer; Tara Keith, associate producer; James Sowden, chief strategy officer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer, managing partner; Jay Shapiro, exec producer; Ahnee Boyce, producer; Alwin Kuchler, DP; Brock Houghton, production designer. Production Services, Vancouver Film Group Nathan Miles, exec producer; Vanessa Lenarduzzi, producer. Editorial Work Editorial Stewart Reeves, Jono Griffith, editors; Sidney Williams, Joseph Tuzzolino, assistant editors; Samara Kelly, producer; Chris Delarenal, head of production; Alejandra Alarcon, exec producer; Erica Thompson, managing director. VFX Framestore Nick Fraser, exec producer; Victoria Osborn, creative director; Andrew McLintock, post producer; Valia Dudzyana, coordinator; Jesus Yapor, 2D VFX lead. Music JSM Music Joel Simon, CEO/CCO/co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer; Andrew Ybanez, co-composer. Sound Barking Owl Kelly Bayett, creative director; Ashley Benton, exec producer; Elizabeth McClanahan, sound designer/mixer; Mikayla Petersen, assistant mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
