This spot explores what drives the world’s best soccer players. Certainly a great play–a dribble or shot by an opponent–can spark a superstar player to be even better, but ultimately it’s an intense rivalry that can prove to be the most compelling motivator. Showcased are the rivalry of the greatest clubs in the world in the most competitive arena: UEFA Champions League. And of course Gatorade fuels the great players–such as Lionel Messi and Alexis Sanchez–in the greatest rivalries.
Cassiano Prado of TWIN directed this commercial titled “Dribble Effect”–part of Gatorade’s “The Best Fuel The Best” campaign–for TBWAChiatDay Los Angeles.
Credits
Client Gatorade Agency TBWAChiatDay Los Angeles Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Mark Peters, Doug Menezes, creative directors; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Kaitlin Moore, sr. producer. Production TWIN Cassiano Prado, director; Andre Faccioli, DP; Thomas Habermeyer, managing partner; Chad Muserlian, producer; Sophia Portz, jr. producer. Editorial The Cartel Edward Line, editor; Micah Chase, assistant editor; Lauren Bleiweiss, exec producer; Lauren Pullano, producer. VFX MPC Gizmo Rivera, lead compositor; Jim Spratling, Vivian Wei, Janice Tso, Edward Anderson, Chris Moore, compositors; Brendon Echsner, lighter; Nate Lapinski, FX; Luis Rodriguez, Ted Abeyta, trackers; Rodrigo Carrasco, modeler; Karen Anderson, sr. producer; Hillary Thomas, producer; Dori Sharvit, coordinator. Postproduction MPC Ricky Gausis, colorist; Dimitri Rajapakse, color assist; Meghan Lang, exec producer, color; Rebecca Boorsman, color producer. Music The Hives: “Come On” Sound Design stimmung Gus Koven, Bill Flynn, sound designers; Ceinwyn Clark, exec producer; Kristina Iwankiw, producer. Audio Post Lime Studios Mark Meyuhas, mixer; Loreen Silber, second mixer; Susie Boyajan, exec producer. Research STALKR Colleen Cavanaugh Anthony, exec producer; Oliver Merchant, producer; Ed Cook, research.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
