This spot explores what drives the world’s best soccer players. Certainly a great play–a dribble or shot by an opponent–can spark a superstar player to be even better, but ultimately it’s an intense rivalry that can prove to be the most compelling motivator. Showcased are the rivalry of the greatest clubs in the world in the most competitive arena: UEFA Champions League. And of course Gatorade fuels the great players–such as Lionel Messi and Alexis Sanchez–in the greatest rivalries.
Cassiano Prado of TWIN directed this commercial titled “Dribble Effect”–part of Gatorade’s “The Best Fuel The Best” campaign–for TBWAChiatDay Los Angeles.
Credits
Client Gatorade Agency TBWAChiatDay Los Angeles Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Mark Peters, Doug Menezes, creative directors; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Kaitlin Moore, sr. producer. Production TWIN Cassiano Prado, director; Andre Faccioli, DP; Thomas Habermeyer, managing partner; Chad Muserlian, producer; Sophia Portz, jr. producer. Editorial The Cartel Edward Line, editor; Micah Chase, assistant editor; Lauren Bleiweiss, exec producer; Lauren Pullano, producer. VFX MPC Gizmo Rivera, lead compositor; Jim Spratling, Vivian Wei, Janice Tso, Edward Anderson, Chris Moore, compositors; Brendon Echsner, lighter; Nate Lapinski, FX; Luis Rodriguez, Ted Abeyta, trackers; Rodrigo Carrasco, modeler; Karen Anderson, sr. producer; Hillary Thomas, producer; Dori Sharvit, coordinator. Postproduction MPC Ricky Gausis, colorist; Dimitri Rajapakse, color assist; Meghan Lang, exec producer, color; Rebecca Boorsman, color producer. Music The Hives: “Come On” Sound Design stimmung Gus Koven, Bill Flynn, sound designers; Ceinwyn Clark, exec producer; Kristina Iwankiw, producer. Audio Post Lime Studios Mark Meyuhas, mixer; Loreen Silber, second mixer; Susie Boyajan, exec producer. Research STALKR Colleen Cavanaugh Anthony, exec producer; Oliver Merchant, producer; Ed Cook, research.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
