This spot explores what drives the world’s best soccer players. Certainly a great play–a dribble or shot by an opponent–can spark a superstar player to be even better, but ultimately it’s an intense rivalry that can prove to be the most compelling motivator. Showcased are the rivalry of the greatest clubs in the world in the most competitive arena: UEFA Champions League. And of course Gatorade fuels the great players–such as Lionel Messi and Alexis Sanchez–in the greatest rivalries.
Cassiano Prado of TWIN directed this commercial titled “Dribble Effect”–part of Gatorade’s “The Best Fuel The Best” campaign–for TBWAChiatDay Los Angeles.
Credits
Client Gatorade Agency TBWAChiatDay Los Angeles Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Mark Peters, Doug Menezes, creative directors; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Kaitlin Moore, sr. producer. Production TWIN Cassiano Prado, director; Andre Faccioli, DP; Thomas Habermeyer, managing partner; Chad Muserlian, producer; Sophia Portz, jr. producer. Editorial The Cartel Edward Line, editor; Micah Chase, assistant editor; Lauren Bleiweiss, exec producer; Lauren Pullano, producer. VFX MPC Gizmo Rivera, lead compositor; Jim Spratling, Vivian Wei, Janice Tso, Edward Anderson, Chris Moore, compositors; Brendon Echsner, lighter; Nate Lapinski, FX; Luis Rodriguez, Ted Abeyta, trackers; Rodrigo Carrasco, modeler; Karen Anderson, sr. producer; Hillary Thomas, producer; Dori Sharvit, coordinator. Postproduction MPC Ricky Gausis, colorist; Dimitri Rajapakse, color assist; Meghan Lang, exec producer, color; Rebecca Boorsman, color producer. Music The Hives: “Come On” Sound Design stimmung Gus Koven, Bill Flynn, sound designers; Ceinwyn Clark, exec producer; Kristina Iwankiw, producer. Audio Post Lime Studios Mark Meyuhas, mixer; Loreen Silber, second mixer; Susie Boyajan, exec producer. Research STALKR Colleen Cavanaugh Anthony, exec producer; Oliver Merchant, producer; Ed Cook, research.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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