A food fight meets the western movie genre in “The Showdown: Fully Loaded” campaign for Red Baron’s Fully Loaded Hand Tossed Style Pizza.
The campaign includes this hero spot directed by Robert Llauro via production house Landia for TBWAChiatDay LA. The film draws inspiration for a classic western duel scene in which a town may not be big enough for the adversaries–but Red Baron pizza is.
This over-the-top, action-packed film gives us a fully loaded western brawl–until it’s pointed out that the cost of fighting is that the pizza is getting cold.
Ben Shaffery, sr. art director at TBWAChiatDay LA, said, “Watching a movie and eating pizza go hand in hand for our target market, so we used this space to create something that felt unique for the product and relevant to our audience.”
Credits
Client Red Baron Agency TBWAChiatDay LA Renato Fernandez, chief creative officer; Bruno Regalo, chief design officer; Anh-Thu Le, director of content production; Thiago Matsunaga, associate design director; Gabriel Menezes, design supervisor; Monica Gelbecke, design brand director; Alessandra Horn, associate production director; Kirsten Rutherford, executive creative director; Martin Insua, group creative director; Ben Shaffery, sr. art director; Vidur Raswant, sr. copywriter; Kim-Lara King, executive producer; Danny Arnone, producer; Corey Kindberg, strategy director; Blair Paley, associate strategy director; Fars Woldai, strategist; Julia Lucey, sr. data strategist; Albert Kim, group connections director; Monica Glosson, sr. connections strategist. Production Company Landia Robert Llauro, director. Editorial Cartel Matt Berardi, editor. Music Pickle Music Sound Design/Mix Porta VO Record Lime Color Company 3 Siggy Ferstl, colorist. Media Agency MediaHub
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More