A food fight meets the western movie genre in “The Showdown: Fully Loaded” campaign for Red Baron’s Fully Loaded Hand Tossed Style Pizza.
The campaign includes this hero spot directed by Robert Llauro via production house Landia for TBWAChiatDay LA. The film draws inspiration for a classic western duel scene in which a town may not be big enough for the adversaries–but Red Baron pizza is.
This over-the-top, action-packed film gives us a fully loaded western brawl–until it’s pointed out that the cost of fighting is that the pizza is getting cold.
Ben Shaffery, sr. art director at TBWAChiatDay LA, said, “Watching a movie and eating pizza go hand in hand for our target market, so we used this space to create something that felt unique for the product and relevant to our audience.”
Credits
Client Red Baron Agency TBWAChiatDay LA Renato Fernandez, chief creative officer; Bruno Regalo, chief design officer; Anh-Thu Le, director of content production; Thiago Matsunaga, associate design director; Gabriel Menezes, design supervisor; Monica Gelbecke, design brand director; Alessandra Horn, associate production director; Kirsten Rutherford, executive creative director; Martin Insua, group creative director; Ben Shaffery, sr. art director; Vidur Raswant, sr. copywriter; Kim-Lara King, executive producer; Danny Arnone, producer; Corey Kindberg, strategy director; Blair Paley, associate strategy director; Fars Woldai, strategist; Julia Lucey, sr. data strategist; Albert Kim, group connections director; Monica Glosson, sr. connections strategist. Production Company Landia Robert Llauro, director. Editorial Cartel Matt Berardi, editor. Music Pickle Music Sound Design/Mix Porta VO Record Lime Color Company 3 Siggy Ferstl, colorist. Media Agency MediaHub
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More