A food fight meets the western movie genre in “The Showdown: Fully Loaded” campaign for Red Baron’s Fully Loaded Hand Tossed Style Pizza.
The campaign includes this hero spot directed by Robert Llauro via production house Landia for TBWAChiatDay LA. The film draws inspiration for a classic western duel scene in which a town may not be big enough for the adversaries–but Red Baron pizza is. This over-the-top, action-packed film gives us a fully loaded western brawl–until it’s pointed out that the cost of fighting is that the pizza is getting cold.
Ben Shaffery, sr. art director at TBWAChiatDay LA, said, “Watching a movie and eating pizza go hand in hand for our target market, so we used this space to create something that felt unique for the product and relevant to our audience.”
Credits
Client Red Baron Agency TBWAChiatDay LA Renato Fernandez, chief creative officer; Bruno Regalo, chief design officer; Anh-Thu Le, director of content production; Thiago Matsunaga, associate design director; Gabriel Menezes, design supervisor; Monica Gelbecke, design brand director; Alessandra Horn, associate production director; Kirsten Rutherford, executive creative director; Martin Insua, group creative director; Ben Shaffery, sr. art director; Vidur Raswant, sr. copywriter; Kim-Lara King, executive producer; Danny Arnone, producer; Corey Kindberg, strategy director; Blair Paley, associate strategy director; Fars Woldai, strategist; Julia Lucey, sr. data strategist; Albert Kim, group connections director; Monica Glosson, sr. connections strategist. Production Company Landia Robert Llauro, director. Editorial Cartel Matt Berardi, editor. Music Pickle Music Sound Design/Mix Porta VO Record Lime Color Company 3 Siggy Ferstl, colorist. Media Agency MediaHub
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
