Behr Paint Company has tapped singer-songwriter Katy Perry and audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of colors that Perry experiences through music. This all-new color selector tool will help people discover personalized paint color recommendations through their favorite songs on Spotify. The MUSIC IN COLOR by BEHR tool has gone live online, enabling consumers to discover the colors of their favorite songs.
The interactive color tool works across the entire Spotify music library by identifying key characteristics in a song, based on tempo, key and other musical attributes, to create a unique experience for each song and user. Combining Spotify’s streaming intelligence and the bold and fresh array of paint colors from Katy Perry’s exclusive color palette by BEHR, choosing a color is as easy as pressing play and users will be inspired to bring their beautiful DIY visions to life.
Developed in partnership with creative agency TBWAChiatDay LA, the campaign is accompanied by this film, “Katy in Color.” Featuring Perry, the film shows the relationship between music and the colors that she experiences. The film was directed by award-winning music video director Emil Nava, founder of Ammolite Inc. and best known for directing music videos for Rhianna, Calvin Harris, and The Weeknd.
Credits
Client Behr Paint Agency TBWAChiatDay Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Bruno Regalo, head of art & design; Jeff O’Keefe, Bert Marissen, creative directors; Mari McMurray, sr. copywriter; Mack Gire, sr. art director; Alicia Portner, sr. producer; Nat Wilkes, digital producer; Guia Iacomin, director of content production; Joanna Kennedy, strategy director. Production Company Ammolite Emil Nava, director; Kirsten Arongino, head of production/EP; Seth Levin, line producer; Matt Zaal, production supervisor; Ross Richardson, DP. Editorial Ammolite Alex Russek, editor. VFX Native Foreign Nik Kleverov, creative director; Rebecca hamm, exec producer; Morgan Locke, VFX supervisor; Jamez Gillman, compositing lead; Michael McConnell, designer. Audio Post Lime Studios Joel Waters, mixer; Collin Thomas assistant. Licensed Music Track (Never Really Over): Composed by: Gino Barletta, Michelle Elaine Buzz, Jason Gill, Leah Haywood, Danny Haywood, Katy Perry, Dagny Norvoll Sandvik, Hayley Marie Warner, Anton Zaslavski; Capitol Records Licensed Music Track (Waking Up in Vegas): Composed by: Desmond Child, Andreas Michael Carlsson, Katy Perry; Capitol Records. Licensed Music Track (Teenage Dream): Composed by: Lukasz Gottwald, Benjamin Levin, Max Martin, Bonnie McKee, Katy Perry; Capitol Records
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
