In its latest installment of its “Fuel Tomorrow” campaign from TBWAChiatDay LA, Gatorade is celebrating the fun of sport, underscoring the brand’s belief that when you play for the love of the game, you get the most out of it.
The spot creative was developed based on the National Alliance for Youth Sports reporting that a majority of kids are quitting sports by age 13 because it’s not fun anymore.
Entitled “All For Fun” and directed by Dave Meyers of RadicalMedia, this commercial features some of the brand’s youngest roster athletes to inspire the next generation to have fun while playing sports, including Fernando Tatis Jr., Sydney McLaughlin, Paige Bueckers, Trevor Lawrence and Karl Anthony Towns.
In the spot, each athlete is brought back to when they were kids to depict one of the best parts of playing sports–the camaraderie of the game and falling in love with sport.
Credits
Client Gatorade Agency TBWAChiatDay LA Caleb Jensen, executive creative director; Mark Peters, group creative director; Dan Hales, sr. art director; Stew Tribe, sr. copywriter; Bruno Regalo, chief design officer; Thiago Matsunaga, associate digital design director; Guia Iacomin, director of production; Claire Allman, content producer; Karly DeWees, art producer; Linnea Goodman, associate producer; Scott MacMaster, executive strategy director; Martin Ramos, strategy director; David Heiser, integrated strategy director; Sheida Karami, sr. brand strategist; Tres Jones, jr. strategist. Production RadicalMedia Dave Meyers, director; Jim Bouvet, SVP/head of commercials; Frank Scherma, exec producer; Cathy Dunn, head of production; Dave Bernstein, Colin Moran, line producers; Kristi Fiore, production supervisor; Scott Cunningham, DP; Mark Snelgrove, production designer; Courtney Stern, stylist. Editorial Cabin Nathan Rodgers, editor; George Romo, assistant editor; Carr Schilling, managing partner; Adam Becht, exec producer; Katy Lester, sr. post producer. Color Company 3 Stefan Sonnenfeld, sr. colorist; Blake Rice, sr. producer, color. Sound Design/Mix Beacon Street Studios Rommel Molina, sr. mix/sound designer; Kerri Shak, mix assistant; Kate Vadnais, EP of mix/sound design producer. VFX/Finishing Shape + Light Aaron Neitz, VFX supervisor/lead Flame; Rob Trent, managing partner/creative director; Scott Boyajan, executive production; Arielle Weir, sr. VFX producer. Footage Research Stalkr Colleen Cavanaugh Anthony, exec producer; Randall Collett, project manager; Alexis Everhart, producer; Jeffrey Harland, Chelsea Zerbe, Craig Phillips, Mike Kho, Aaron Sharper, Spring McCoy, researchers.
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Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More