In its latest installment of its “Fuel Tomorrow” campaign from TBWAChiatDay LA, Gatorade is celebrating the fun of sport, underscoring the brand’s belief that when you play for the love of the game, you get the most out of it.
The spot creative was developed based on the National Alliance for Youth Sports reporting that a majority of kids are quitting sports by age 13 because it’s not fun anymore.
Entitled “All For Fun” and directed by Dave Meyers of RadicalMedia, this commercial features some of the brand’s youngest roster athletes to inspire the next generation to have fun while playing sports, including Fernando Tatis Jr., Sydney McLaughlin, Paige Bueckers, Trevor Lawrence and Karl Anthony Towns.
In the spot, each athlete is brought back to when they were kids to depict one of the best parts of playing sports–the camaraderie of the game and falling in love with sport.
Credits
Client Gatorade Agency TBWAChiatDay LA Caleb Jensen, executive creative director; Mark Peters, group creative director; Dan Hales, sr. art director; Stew Tribe, sr. copywriter; Bruno Regalo, chief design officer; Thiago Matsunaga, associate digital design director; Guia Iacomin, director of production; Claire Allman, content producer; Karly DeWees, art producer; Linnea Goodman, associate producer; Scott MacMaster, executive strategy director; Martin Ramos, strategy director; David Heiser, integrated strategy director; Sheida Karami, sr. brand strategist; Tres Jones, jr. strategist. Production RadicalMedia Dave Meyers, director; Jim Bouvet, SVP/head of commercials; Frank Scherma, exec producer; Cathy Dunn, head of production; Dave Bernstein, Colin Moran, line producers; Kristi Fiore, production supervisor; Scott Cunningham, DP; Mark Snelgrove, production designer; Courtney Stern, stylist. Editorial Cabin Nathan Rodgers, editor; George Romo, assistant editor; Carr Schilling, managing partner; Adam Becht, exec producer; Katy Lester, sr. post producer. Color Company 3 Stefan Sonnenfeld, sr. colorist; Blake Rice, sr. producer, color. Sound Design/Mix Beacon Street Studios Rommel Molina, sr. mix/sound designer; Kerri Shak, mix assistant; Kate Vadnais, EP of mix/sound design producer. VFX/Finishing Shape + Light Aaron Neitz, VFX supervisor/lead Flame; Rob Trent, managing partner/creative director; Scott Boyajan, executive production; Arielle Weir, sr. VFX producer. Footage Research Stalkr Colleen Cavanaugh Anthony, exec producer; Randall Collett, project manager; Alexis Everhart, producer; Jeffrey Harland, Chelsea Zerbe, Craig Phillips, Mike Kho, Aaron Sharper, Spring McCoy, researchers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
