TBWAChiatDay LA and director Sean Meehan of Arts & Sciences teamed on this simple, soulful :60 in which a couple finds a baby bird who’s clearly been left behind while his feathered friends are already well on their way to warmer weather. Titled “Migration,” the spot shows the couple helping the bird catch up as they take it in as a passenger in their 38MPG Nissan Altima.
Ultimately, they go further than they ever thought possible and experience a thrilling moment of unparalleled beauty. The musical track that accompanies their trip is “Taste It,” by Jake Bugg, the energy and style of which capture the urgent, high-spirited nature of their quest.
