TBWAChiatDay LA and director Sean Meehan of Arts & Sciences teamed on this simple, soulful :60 in which a couple finds a baby bird who’s clearly been left behind while his feathered friends are already well on their way to warmer weather. Titled “Migration,” the spot shows the couple helping the bird catch up as they take it in as a passenger in their 38MPG Nissan Altima.
Ultimately, they go further than they ever thought possible and experience a thrilling moment of unparalleled beauty. The musical track that accompanies their trip is “Taste It,” by Jake Bugg, the energy and style of which capture the urgent, high-spirited nature of their quest.
Credits
Client Nissan Altima Agency TBWA\Chiat\Day, Los Angeles Stephen Butler, chief creative officer; Fabio Costa, executive creative director; Jeff O’Keefe, associate creative director/copywriter; Brandy Cole, sr. art director; Brian O’Rourke, director of production; Stephanie Dziczek, producer; Oke Mueller, group planning director; Leigh Davidson, planner; John Frazier, product strategy specialist. Production Arts & Sciences Sean Meehan, director; Mal Ward, managing director/partner; Marc Marrie, managing partner/exec producer; Sam McGarry, producer. Editoral Arcade Paul Martinez, editor; Pete D’Andrea, assistan editor; Nicole Visram, exec producer; Lizzie Shook, producer. Post MPC Mark Gethin, colorist. Music “Taste It” by Jake Bugg Sound Design Dror Mohar, sound designer. Audio Post 740 Sound Stephen Dickson, mixer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
