TBWAChiatDay LA and director Sean Meehan of Arts & Sciences teamed on this simple, soulful :60 in which a couple finds a baby bird who’s clearly been left behind while his feathered friends are already well on their way to warmer weather. Titled “Migration,” the spot shows the couple helping the bird catch up as they take it in as a passenger in their 38MPG Nissan Altima.
Ultimately, they go further than they ever thought possible and experience a thrilling moment of unparalleled beauty. The musical track that accompanies their trip is “Taste It,” by Jake Bugg, the energy and style of which capture the urgent, high-spirited nature of their quest.
CreditsClient Nissan Altima Agency TBWA\Chiat\Day, Los Angeles Stephen Butler, chief creative officer; Fabio Costa, executive creative director; Jeff O’Keefe, associate creative director/copywriter; Brandy Cole, sr. art director; Brian O’Rourke, director of production; Stephanie Dziczek, producer; Oke Mueller, group planning director; Leigh Davidson, planner; John Frazier, product strategy specialist. Production Arts & Sciences Sean Meehan, director; Mal Ward, managing director/partner; Marc Marrie, managing partner/exec producer; Sam McGarry, producer. Editoral Arcade Paul Martinez, editor; Pete D’Andrea, assistan editor; Nicole Visram, exec producer; Lizzie Shook, producer. Post MPC Mark Gethin, colorist. Music “Taste It” by Jake Bugg Sound Design Dror Mohar, sound designer. Audio Post 740 Sound Stephen Dickson, mixer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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