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    TBWA London Puts Xmas Push Into Stop Motion For Harrods

    By SHOOTUpdated:No Comments1539 Views

    TBWALondon has teamed with A+C Studios to create a film launching the 2014 Christmas campaign for luxury department store Harrods. Titled “The Land of Make Believe,” the film is running on Harrods website, social media platforms and in-store; it will also run in cinemas throughout the U.K.

    Created by TBWALondon, “The Land of Make Believe” tells the story of Peter Pumpernickel, a tiny mouse who wants to help Father Christmas. Created using stop-motion animation, the fairy-tale film captures the magic of Harrods during the festive season and tells the charming story behind the world-famous Harrods Christmas lights.

    Peter Souter, chairman of TBWALondon, added, “Winning Harrods has been a fairy tale for TBWA. So it’s kind of appropriate that our first campaign for them is also a fairy tale…well, mouse tale. The animation is a beautiful, nostalgic take on the store’s traditions. The Harrods Christmas displays are a London icon, and this year’s will be more thrilling than ever.”

    The spot combines handcrafted and original stop-motion techniques with experimental ideas and design. The sets were made from illustrated artwork, which was then constructed in 3D in the studio. The 2D backgrounds gave the animation a real storybook feel, as if the illustrations had come straight off the pages of the Christmas story. The stop-motion animation process took 28 days to complete before going on to the in-house digital team, who created the visual effects as well as removing rigs and blue screens.

    Credits

    Client Harrods Agency TBWALondon Jason Fletcher, Marcus Iles, creative directors; Peter Souter, chairman/chief creative officer; Malika Patel, TV producer. Production A+C Studios Dan Richards, director; Liu Batchelor, producer; James Harvey, stop motion; Stuart Clark, head of production, Dayle Sanders, storyboard and animatic; Jim Parkyn, Tiffany Monk, Anne-Sofie Raundahl, Rebecca Smith, Roos Mattaar, model makers. Post A+C Studios, The Mill, Unit Post, London. Audio Post GCRS Miles Kempton Music Platinum Rye Marcus Brooke-Smith, music supervisor. Music Publisher Deep East Music Ltd. Voice Jane Horrocks

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    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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