Microsoft’s new Windows 11 operating system is designed to provide a calm and creative space where you can pursue your passions through an immersive, fresh experience. From a rejuvenated Start menu to new ways to connect to your favorite people, news, games and content, Windows 11 is the place to think, express, and create in a natural way.
Created by McCann New York and m:united and directed by Tarsem Singh via RadicalMedia, Microsoft’s latest campaign takes us on a magical journey that demonstrates how Windows 11 brings you closer to what you love. The story is about technology that works with you. It doesn’t stand in your way. It removes barriers and drops distractions, helping you focus on what matters most.
Set to the new single “All Starts Now” by Odessa ft. Tim Myers, our hero explores the new Microsoft Store, games with Master Chief himself, pulls Widgets from an exploding cloud, and Chats with a friend on the other side of the world, all representing the seamless experiences that Windows 11 makes possible.
Visual effects were created by the team at Framestore, who brought the new features of Windows 11 to life within the dreamlike film.
“The experience and power of Windows 11 is as much about how it makes you feel, as it is about what it helps you get done. We wanted to bring that to life in a magical way; and who better to do that than Tarsem,” said Kathleen Hall, CVP, Brand, Advertising & Research, Microsoft.
Credits
Client Microsoft Agency McCann New York Sean Bryan, co-chief creative officer; Shayne Millington, Piper Hickman, EVPs, global executive creative directors; Cristina Reina, SVP, executive creative director; Nic Howell, Geoff Bentz, SVPs, group creative directors; Nick Ciomperlik, associate creative director; Sarah Wagner, sr. copywriter; Gina Senese, sr. art director; Robert Arthur, art director; Jack McNamara, Kobby Amoako-Atta, copywriters; Doug Koh, sr. designer; Yung Lee, designer; Malik Dupree, jr. designer; David Cliff, director of creative technology; Alicia Foor, creative technologist; Aaron Kovan, EVP, chief production officer; Erin Jackson, executive producer; Nina Roussarie, Jamie Slade, sr. producers; Ana Goldoni, jr. producer; Patty Visconti, VP, sr. interactive producer; Sean Flanigan, digital producer; Kelly Ramsey, sr. art producer; Caroline Sollmann, art producer. Ash Farr, EVP, global director of strategy & research; Jordan Berger, strategy director; Sydney Hausman, sr. strategist; James Rooney, strategist; Eric David Johnson, aka DJ Bunny Ears, sr. VP, executive integrated music producer; Colleen Dahlstrom, music producer; Madison Rowe, jr. music producer. Production RadicalMedia Tarsem Singh, director; Jim Bouvet, Frank Scherma, exec producers; Cathy Dunn, head of production; Jeremy Barrett, Jackie Wilson, producers; Will Vudmaska, production supervisor; Cue Chatley, 1st AD; Roman Vasynov, DP. Editorial Rock Paper Scissors Damion Clayton, editor; Sebastian Zotoff, assistant editor; Eve Kornblum, exec producer; Justin Kumpata, head of production; Jenny Greenfield, producer. VFX Framestore Ben West, creative director; Chris Harlowe, VFX producer; Clement Renaudin, CG supervisor; Alejandro Villabon, compositing supervisor; Carla Attanasio, head of production; Jose Alvarado, associate producer; Diego Bonora, VFX coordinator. Audio Post Sonic Union Rob DiFondi, mix engineer; Nathanael Taylor, producer; Patrick Sullivan, head of production. Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Production Craft NY Dan Priore, executive producer; Brent Miller, post producer; Mario Villaquiran, production coordinator. Craft UK Marta Gromysz, implementation director; Ioannis Konstas, implementation manager; Geoff Bezruchko, sr. implementation manager; Emma Bentmark, Hannah Gardiner, UK post producers; David Smith, UK digital producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
