Tarsem via production house The Artists Company directed this music video for Lady Gaga’s latest single, “911.”
The clip’s narrative brings an unexpected twist and adds to a body of work for Tarsem which includes the Grammy-winning R.E.M.’s “Losing My Religion,” feature films The Cell and The Fall, and award-winning commercials for brands such as Nike and Coca-Cola. (Tarsem is handled by RadicalMedia for commercials.)
Two-time Best Cinematography Oscar nominee Jeff Cronenweth (The Social Network, The Girl with the Dragon Tattoo) lensed “911.”
Credits
Production The Artists Company Tarsem, director; Sally Antonacchio, exec producer; Oualid Mouaness, Bobby Campbell, producers; Jeff Cronenweth, DP; Tom Foden, production designer; Nicola Formichetti, costume designer; Frederic Aspiras, hair design; Sarah Tanno, makeup design.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
