Target department stories open–only the doors are in the great outdoors, in local communities. And with each opening of a different set of doors, portals of opportunity open thanks to charitable donations from Targe to local communities.
Credits
Agency: Wieden+Kennedy | Portland Jelly Helm, Steve Lucker, executive creative directors; Jed Alger, Danielle Flagg, creative directors; Jessica Vacek, copywriter; Brad Trost, art director; Jennifer Smieja, prdoucer. Production Company: harvest Adria Petty, director; Bonnie Goldfarb, executive producer Visual Effects: Ring of Fire
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment