Riot, Santa Monica, poured itself into this visual effects-driven job in which liquid descends from the sky to form a sports car for client Target and its in-house agency. The effects toolbox deployed on this job included Realflow, Lightwave, Inferno and a proprietary workflow plugin for export meshes from Realflow to Lightwave.
Credits
Production Company: UNTITLED Tom and Jeff Cronenweth, directors Visual Effects: Method Andrew MacDonald, creative director; Matthew McManus, executive producer; Robert Owens, producer; andy Lesniak, CG supervisor; Dave Carlson, Steve Toccecelli, Tom MacDougal, Michael Johnson, Bryant Reif, Shu Zuzuki, CG artists; Wensen Ho, Andy Davis, compositors.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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