The branding campaign bringing stylishness to Target is further advanced with this spot from agency Mono, complemented by a score from HiFi Project, which handled music, sound and audio post.
Arno Salters of Caviar Content directed the fashion-driven "Fall Essentials."
Music/Sound: HiFi Project, bicoastal, Minneapolis Max Petrek, writer/composer; Paul Robb, creative director; Chris Heidman, exec producer. Audio Post: HiFi Project, bicoastal, Minneapolis Chris Heidman, mixer; Agency: Mono, Minneapolis; Production: Caviar, Los Angeles Arno Salters, director
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
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