The branding campaign bringing stylishness to Target is further advanced with this spot from agency Mono, complemented by a score from HiFi Project, which handled music, sound and audio post.
Arno Salters of Caviar Content directed the fashion-driven "Fall Essentials."
Music/Sound: HiFi Project, bicoastal, Minneapolis Max Petrek, writer/composer; Paul Robb, creative director; Chris Heidman, exec producer. Audio Post: HiFi Project, bicoastal, Minneapolis Chris Heidman, mixer; Agency: Mono, Minneapolis; Production: Caviar, Los Angeles Arno Salters, director
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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