Tanqeray’s “TQXSV” is a 60 second time lapse video ad that shows street artists creating work that represents Tanqueray’s three brands of gin. The video was created by Grey, produced in-house and filmed by We Are Supervision. The film, which shows five artists painting three murals that represent the brands of gin, was created with thousands of still photos taken with a Canon 5D camera that were streamed together with time lapse photography. Between four and seven thousand pictures a day were shot, during the five day shoot. They were shot at 24 frames per second like a video to give the perception of motion when they are played together.
Credits
Agency: Grey | New York Peter Mattei, creative director, copywriter, art director Production Company: Grey | New York Peter Mattei, director; Ben Bertucci, dp; Matt Flaherty, producer Editorial: Cut & Run John Marinis, editor Postproduction: We Are Supervision Ben Bertucci, dp; Jordan Nickel, partner; KC Ortiz, creative director Music: Frisbie, NYC Mary Wood, producer; Ming + FS, composer, arranger, sound design
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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