Tanqeray’s “TQXSV” is a 60 second time lapse video ad that shows street artists creating work that represents Tanqueray’s three brands of gin. The video was created by Grey, produced in-house and filmed by We Are Supervision. The film, which shows five artists painting three murals that represent the brands of gin, was created with thousands of still photos taken with a Canon 5D camera that were streamed together with time lapse photography. Between four and seven thousand pictures a day were shot, during the five day shoot. They were shot at 24 frames per second like a video to give the perception of motion when they are played together.
Credits
Agency: Grey | New York Peter Mattei, creative director, copywriter, art director Production Company: Grey | New York Peter Mattei, director; Ben Bertucci, dp; Matt Flaherty, producer Editorial: Cut & Run John Marinis, editor Postproduction: We Are Supervision Ben Bertucci, dp; Jordan Nickel, partner; KC Ortiz, creative director Music: Frisbie, NYC Mary Wood, producer; Ming + FS, composer, arranger, sound design
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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