Jennifer Aniston reveals for the first time her sleep story spanning many years of challenges and how she has learned to make sleep a priority to have both better nights and days in this insomnia education campaign for Idorsia U.S. out of Goodby Silverstein & Partners. Idorsia makes a medicine and has a treatment program to address insomnia.
Taika Waititi directed this spot in the “Seize the Night & Day” campaign via production company Hungry Man, in which two versions of Aniston appear.
CreditsClient Idorsia Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Kate Baynham, Hanna Wittmark, creative directors; Claire Stokes, sr. copywriter; Maria Sousa Machado, sr. art director; Katie Rich, writer; Benny Gold design director; Johan Vernizzi, designer; Bonnie Wan, partner, head of brand strategy; Gabriella Dishotsky, brand strategy director; Leila Gage, director of broadcast production; James Horner, executive producer; Rachel Saxon, sr. producer. Production Hungry Man Taika Waititi, director’ Kantu Lentz, 2nd unit director; Mino Jarjoura, managing partner/exec producer; Dan Duffy, exec producer/director of sales; Caleb Dewart, exec producer; Marian Harkness, head of production; Mala Vasan, producer; Mike Berlucchi, DP; Robb Buono, production designer; Brian Stevens, 1st AD. Editorial The Den Christjan Jordan, editor; Kayla Hashimoto, assistant editor; Ryan Curtis, exec producer; Cassandra Guardado, post producer. Music “Orchestral 450,” track; Thomas Scott, ASCAP, composer; DUFOR Music, ASCAP, publisher. Sonic Branding Butter Music and Sound Annick Mayer, exec producer; Tim K, ECD; Stone Irr, producer; Malayna Ellis, associate producer. Audio/Sound Design Lime Studios Joel Waters, audio mixer; Collin Thomas, assistant; Samantha Sotomura, sr. producer; Susie Boyajan, exec producer. Color Primary Gregory Reese, colorist; Jenny Bright, producer; Thatcher Peterson, exec producer; David Oh, color assistant. VFX KEVIN Sue Troyan, partner/sr. exec producer; Tim Davies, partner/ECD/VFX supervisor; Jami Schakel, sr. VFX producer; Rob Winfield, Susan Scharping, compositors.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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