Elias Arts was music house on this Super Bowl spot in which sr. citizens escape from a retirement home for a night on the town, carousing and carrying on. Centerpiece of the score was the song “We Are Young” by FAN. Noam Murro of Biscuit Filmworks directed for Deutsch LA.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Brett Craig, group creative director; Gordy Sang, sr. art director; Brian Siedband, sr. copywriter; Vic Palumbo, director of integrated production; Victoria Guenier, director of content production; Paul Roy, executive producer; Kacey Hart, producer; Dave Rocco, music supervisor. Production Company: Biscuit Filmworks Noam Murro, director; Shawn Lacy, exec producer; Jay Veal, line producer. Editorial: Rock Paper Scissors Ted Guard, editor; Chad Hoerner, assistant editor; CL Weaver, exec producer. Visual Effects: A52 Andrew Romatz, CG supervisor; Andres Barrios, lead Flame; Jamie McGriety, VFX producer; Megan Meloth, exec producer. Music: Elias Arts Dave Gold, creative director; Ann Haugen, exec producer; Kiki Martinez, producer.
Song: “We Are Young” by FAN. Audio: 740 Sound Design Andrew Tracy, mixer.
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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