The origin of a super hero is the tale told in this animated profile of Sana Amanat whose comic book character/hero creations are bold and empowering.
The SYFY network promo was produced by VFX/animation house Laundry.
Credits
Visual Effects/Animation: Laundry, Los Angeles; PJ Richardson, Anthony Liu, executive creative directors/directors; Garrett Braren, EP; Mickey Briggs, producer; Laura Yurich, additional producing; Yongmin Park, animator; Laundry & Moving Colour, storyboard & concept. Moving Colour, Los Angeles; Brian Covalt, animation director; Jacqueline Sheng, producer; Allison Perry, Sara Kipin, designers; Matthew Wade, Joshua Kalinowski, Vesela Stamenova, Kathryn Rose, animators; Zachary Shore, storyboard artist; George Moise, compositor. (Toolbox: After Effects, Photoshop, Illustrator, Flash, Adobe Premiere) Agency: 72andSunny, Los Angeles. Production: HECHO en 72, Los Angeles; Laundry, Los Angeles; PJ Richarson, Anthony Liu, directors.
Screenwork Type:Top Ten Chart
Video Tags:LaundryTop Ten VFX Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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