A high-energy chase, peppered with comedic twists and turns, puts the tough credentials of the new Mercedes-Benz X-Class V6 on display in this cinema/TV spot directed by Noah Marshall of Sweetshop for agency The Royals.
The film for Mercedes-Benz Vans Australia & New Zealand follows a driver being chased by a horde of overzealous paparazzi. Every time the pursuing photographers up the ante – from scooters to motorbikes to choppers (and some not-so-reliable canoes) – the X-Class outdoes them, and the terrain, with toughness and ease. Showing that whatever gets thrown at it, the X-Class V6 just says: “Let them eat dust.”
Credits
Client Mercedes-Benz Vans Australia & New Zealand Agency The Royals Nick Cummins, executive creative director; Andy Jones, creative director; Brenton Matulick, sr. broadcast producer. Production Sweetshop Noah Marshall, director; Llew Griffiths, Allison Lockwood, producer; Loren Bradley, exec producer; Germain McMicking, DP. Editorial The Editors Tim Mauger, editor. Color Company 3 Tom Poole, colorist. Music Level Two Music
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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