A high-energy chase, peppered with comedic twists and turns, puts the tough credentials of the new Mercedes-Benz X-Class V6 on display in this cinema/TV spot directed by Noah Marshall of Sweetshop for agency The Royals.
The film for Mercedes-Benz Vans Australia & New Zealand follows a driver being chased by a horde of overzealous paparazzi. Every time the pursuing photographers up the ante – from scooters to motorbikes to choppers (and some not-so-reliable canoes) – the X-Class outdoes them, and the terrain, with toughness and ease. Showing that whatever gets thrown at it, the X-Class V6 just says: “Let them eat dust.”
Credits
Client Mercedes-Benz Vans Australia & New Zealand Agency The Royals Nick Cummins, executive creative director; Andy Jones, creative director; Brenton Matulick, sr. broadcast producer. Production Sweetshop Noah Marshall, director; Llew Griffiths, Allison Lockwood, producer; Loren Bradley, exec producer; Germain McMicking, DP. Editorial The Editors Tim Mauger, editor. Color Company 3 Tom Poole, colorist. Music Level Two Music
PRETTYBIRD Director Salomon Ligthelm Reunites With Little Simz On “Flood” Music Video
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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