A high-energy chase, peppered with comedic twists and turns, puts the tough credentials of the new Mercedes-Benz X-Class V6 on display in this cinema/TV spot directed by Noah Marshall of Sweetshop for agency The Royals.
The film for Mercedes-Benz Vans Australia & New Zealand follows a driver being chased by a horde of overzealous paparazzi. Every time the pursuing photographers up the ante – from scooters to motorbikes to choppers (and some not-so-reliable canoes) – the X-Class outdoes them, and the terrain, with toughness and ease. Showing that whatever gets thrown at it, the X-Class V6 just says: “Let them eat dust.”
Credits
Client Mercedes-Benz Vans Australia & New Zealand Agency The Royals Nick Cummins, executive creative director; Andy Jones, creative director; Brenton Matulick, sr. broadcast producer. Production Sweetshop Noah Marshall, director; Llew Griffiths, Allison Lockwood, producer; Loren Bradley, exec producer; Germain McMicking, DP. Editorial The Editors Tim Mauger, editor. Color Company 3 Tom Poole, colorist. Music Level Two Music
The Best Work You May Never See: Javier Bardem, Director David Shane, Mother London Have “Evil’d Enough” For Uber Eats
Uber Eats launches its new brand platform for the U.K.--”When You’ve Done Enough, Uber Eats”--which celebrates moments of often-needed relaxation and downtime delivered by Uber Eats. The first in a series of films has been rolled out to showcase iconic figures entertainingly embracing their downtime.
“Evil’d Enough” stars Academy Award winner (No Country For Old Men) Javier Bardem, who is well known for playing malevolent characters during his acting career. This TV commercial is directed by Emmy Award-winning filmmaker David Shane and produced through O Positive for agency Mother in London.
Bardem said “Playing a bad guy can be very demanding. Even villains deserve a little downtime after a long day of being evil. And that’s exactly what Uber Eats delivers.”
“Evil’d Enough” parachutes us into what appears to be the middle of a classic film scene, starring Bardem in his next iconic evil role. He and his generals sit at a menacing boardroom table in his lair, discussing the next steps for world domination (for what must be the millionth time). But when Bardem decides he’s had enough of evil-ing for the day, he knows exactly what he wants: a little downtime, provided by sushi ordered on Uber Eats.
Director Shane said, “It’s such a strong idea. We’ve all kind of chafed under the weight of other people’s expectations for us. We may not all be cinematic evil masterminds, but we’ve all needed a break. Javier was a gem to work with. Super invested and really collaborative. There was never a false moment from him. It was just a lovely magical couple of days.”
The integrated campaign launched yesterday (2/3) across the U.K.
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