Mark Albiston of Sweetshop directed this spot for Australian hardware store/DIY chain MITRE 10 from FCB Auckland.
The comedy and charm of the film springs from Roy and his pet donkey, Kong. The donkey goes to great lengths to escape his confines in order to find compatible companionship. Each time he’s flown the coop, Kong adds to the frustration and inconvenience for the busy Roy. The friction between Roy and Kong is both funny and endearing, followed by the inspired, and the very funny, Trojan Donkey solution from MITRE 10 at the finale.
Credits
Client MITRE 10 Agency FCB New Zealand James Mok, regional executive creative director; Matt Williams, Freddie Coltart, sr. creatives; Jenni Doubleday, creative services director; Dan Martin, CEO; Hilary Dobson, sr. strategist; Pip Mayne, head of content; Amanda Langkilde, producer; Kate Grigg, digital director. Production Sweetshop Mark Albiston, director; Fiona King, managing director; Andy Mauger, producer; Marty Williams, DP; Neville Stevenson, production designer. Editorial ARC Edit Simon Price, editor. Audio Ant Nevison, sound recordist. Postproduction Perceptual Engineering Jon Baxter, online editor; Pete Ritchie, colorist. Sound Studio Beatworms Cam Ballantyne, sound designer/engineer. Music Beatworms Cam Ballantyne, original composition.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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