Mark Albiston of Sweetshop directed this spot for Australian hardware store/DIY chain MITRE 10 from FCB Auckland.
The comedy and charm of the film springs from Roy and his pet donkey, Kong. The donkey goes to great lengths to escape his confines in order to find compatible companionship. Each time he’s flown the coop, Kong adds to the frustration and inconvenience for the busy Roy. The friction between Roy and Kong is both funny and endearing, followed by the inspired, and the very funny, Trojan Donkey solution from MITRE 10 at the finale.
Credits
Client MITRE 10 Agency FCB New Zealand James Mok, regional executive creative director; Matt Williams, Freddie Coltart, sr. creatives; Jenni Doubleday, creative services director; Dan Martin, CEO; Hilary Dobson, sr. strategist; Pip Mayne, head of content; Amanda Langkilde, producer; Kate Grigg, digital director. Production Sweetshop Mark Albiston, director; Fiona King, managing director; Andy Mauger, producer; Marty Williams, DP; Neville Stevenson, production designer. Editorial ARC Edit Simon Price, editor. Audio Ant Nevison, sound recordist. Postproduction Perceptual Engineering Jon Baxter, online editor; Pete Ritchie, colorist. Sound Studio Beatworms Cam Ballantyne, sound designer/engineer. Music Beatworms Cam Ballantyne, original composition.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
