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    The Sweet Shop’s Noah Marshall Directs Transport for New South Wales PSA

    By SHOOTUpdated:No Comments1946 Views

    Noah Marshall of The Sweet Shop directed this “The Road Is No Place For Excuses” PSA for the Transport for New South Wales (NSW) out of Aussie ad agency Enigma.

    The PSA introduces us to various people who deliver common excuses for getting behind the wheel of a car when they are tired, had a bit too much to drink or are otherwise impaired.

    The PSA is part of a campaign targeting people living in regional NSW in order to help save lives on country roads.

    Director Marshall said, “These films aren’t about the brazen risks taken by reckless speed freaks trying to impress their mates. They’re about the common excuses we all use on a regular basis to justify risky driving behavior. We don’t see the harm. Because we’ve done it before and everything worked out fine. Because it will inconvenience us if we don’t. We’ve assessed the danger and deemed it worth the risk… but it’s not. It never is.”

    Credits

    Client New South Wales Government/Transport for NSW Agency Enigma, Sydney Jennifer Peace, managing director/head of strategy; Pete Ogden, executive creative director; Leisa Cameron, executive director; Katie Hope, producer; Lucy Kough, sr. copywriter; Will Brown, art director. Production The Sweet Shop Noah Marshall, director; Tony Whyman, producer; Will Sweetland, managing partner; Loren Bradley, Edward Pontifex, exec producers; Stefa Duscio, DP. Editorial Tim Mauger, editor; Color Grade/Online Alt Audio ISM Studios Mark Brandis, audio engineer.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:EnigmaNoah MarshallThe Sweet Shop



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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