The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”
The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come in assorted instances, including in this spot in which a wobbly tire plays havoc with a platter of green jello being held by a backseat car passenger.
Nick Kelly of The Sweet Shop directed the commercials in this campaign, including “Jell-O.”
Credits
Client Big O Tires Agency Barkley, Kansas City Katy Hornaday, executive creative director; Doug Hentges, Chris Cima, creative directors; Melany Esfeld, executive producer; JP McIntosh, sr. producer; Jasmine Henry, producer; Chris Larberg, art director; Justin Smith, copywriter; Scott Roberts, strategist. Production The Sweet Shop Nick Kelly, director; Laura Thoel, exec producer; Kali Niemann, producer; Erin D’Allesandro, production designer. Editorial Cutters Dustin Kaufman, editor; Heather Richardson, editorial producer. Postproduction Flavor Neal Cohen post producer. Color Company 3 Tyler Roth, colorist. Audio Evolution Audio John Blank
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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