The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”
The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come in assorted instances, including in this spot in which a wobbly tire plays havoc with a platter of green jello being held by a backseat car passenger.
Nick Kelly of The Sweet Shop directed the commercials in this campaign, including “Jell-O.”
Credits
Client Big O Tires Agency Barkley, Kansas City Katy Hornaday, executive creative director; Doug Hentges, Chris Cima, creative directors; Melany Esfeld, executive producer; JP McIntosh, sr. producer; Jasmine Henry, producer; Chris Larberg, art director; Justin Smith, copywriter; Scott Roberts, strategist. Production The Sweet Shop Nick Kelly, director; Laura Thoel, exec producer; Kali Niemann, producer; Erin D’Allesandro, production designer. Editorial Cutters Dustin Kaufman, editor; Heather Richardson, editorial producer. Postproduction Flavor Neal Cohen post producer. Color Company 3 Tyler Roth, colorist. Audio Evolution Audio John Blank
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
