The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”
The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come in assorted instances, including in this spot in which a wobbly tire plays havoc with a platter of green jello being held by a backseat car passenger.
Nick Kelly of The Sweet Shop directed the commercials in this campaign, including “Jell-O.”
Credits
Client Big O Tires Agency Barkley, Kansas City Katy Hornaday, executive creative director; Doug Hentges, Chris Cima, creative directors; Melany Esfeld, executive producer; JP McIntosh, sr. producer; Jasmine Henry, producer; Chris Larberg, art director; Justin Smith, copywriter; Scott Roberts, strategist. Production The Sweet Shop Nick Kelly, director; Laura Thoel, exec producer; Kali Niemann, producer; Erin D’Allesandro, production designer. Editorial Cutters Dustin Kaufman, editor; Heather Richardson, editorial producer. Postproduction Flavor Neal Cohen post producer. Color Company 3 Tyler Roth, colorist. Audio Evolution Audio John Blank
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
