The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”
The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come in assorted instances, including in this spot in which a wobbly tire plays havoc with a platter of green jello being held by a backseat car passenger.
Nick Kelly of The Sweet Shop directed the commercials in this campaign, including “Jell-O.”
CreditsClient Big O Tires Agency Barkley, Kansas City Katy Hornaday, executive creative director; Doug Hentges, Chris Cima, creative directors; Melany Esfeld, executive producer; JP McIntosh, sr. producer; Jasmine Henry, producer; Chris Larberg, art director; Justin Smith, copywriter; Scott Roberts, strategist. Production The Sweet Shop Nick Kelly, director; Laura Thoel, exec producer; Kali Niemann, producer; Erin D’Allesandro, production designer. Editorial Cutters Dustin Kaufman, editor; Heather Richardson, editorial producer. Postproduction Flavor Neal Cohen post producer. Color Company 3 Tyler Roth, colorist. Audio Evolution Audio John Blank
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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