Black balloons spew forth from an electric fan, a clothes washer, an electric coffee maker, a TV set/VCR. A voiceover explains that each balloon represents 50 grams of environment-damaging greenhouse gas that’s released into the air every time we use energy. The average home produces over 250,000 balloons annually.
Agency: George Patterson Y&R James McGrath, creative director; Sassy Havyatt, copywriter; Frank Muller, art director, Pip Heming, producer. Production Company: Exit Films Mark Molloy, director (he is repped stateside by Furlined, Santa Monica); Wil Sweetland, executive producer/producer; Robert Humphreys, DP Postproduction: Digital Pictures Edel Rafferty, colorist Music: Gusto Music Heather McCurdy, composer/sound designer Sound Design: Gusto Music Heather McCurdy, composer/sound designer
MAMA Duo Directs Zany Spud-Snacking Music Video For Jarina De Marco, mediopicky
Jarina De Marco is back with her latest single and video, “Pelame La Papa,” a Dembow anthem brimming with irreverent vibes and a tongue-in-cheek sense of humor from the directorial duo MAMA (Mark Potoka and Matt Starr Spicer).
At the core of this single is De Marco’s long-time collaborator, mediopicky, who co-produced the track with Alex Krispin in their L.A. studio. Jarina and mediopicky’s creative synergy forms a musical yin and yang, their contrasting tones complementing each other perfectly.
True to his innovative nature, mediopicky reimagines genre conventions. In this collaboration with De Marco, he takes dembow--a style often charged with sensual energy--and playfully subverts it. The result is an unexpectedly catchy track about the mundane act of peeling potatoes. Yet, despite its seemingly innocuous subject matter, the song delivers an irresistible beat that compels listeners to the dance floor with the same intensity as any conventional dembow hit.
MAMA recently signed with production house Caviar for representation.
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