Register

    Supply&Demand’s David Holm Directs “Journey” For Commonwealth/McCann

    By SHOOTUpdated:No Comments1297 Views

    David Holm of Supply&Demand directed Chevrolet’s “Journey,” a spot featuring kids who are avid soccer fans and earn selection as Chevrolet Mascots, which awards them with a once-in-a-lifetime trip to meet their star player idols at Old Trafford in England where Manchester United played its first home game of the season.

    Conceived by a creative ensemble at Commonwealth/McCann in Detroit, “Journey” follows the children from the moment they’re told they’ve been selected and sees them through the experience of a lifetime, telling the story of how football not only brings us together, but how it can transform lives for the better – and how true spirit can inspire us all.

    The children, ages 8 to 14 and representing Brazil, China, India, Thailand and the United States, were each chosen for their moving stories and their embodiment of the spirit of the “beautiful game” of football.

    The campaign also consists of Holm-helmed shorts profiling each of the kid Mascots.

    Credits

    Client Chevrolet Agency Commonwealth/McCann, Detroit Linus Karlsson, creative chairman; Rick Dennis, Tim Teegarden, global executive creative directors; Craig Feigen, Adam Glickman, creative directors; Jeff Beverly, content director; Patrick Mack, producer. Production Supply&Demand David Holm, director; Justin Henning, DP; Charles Salice, exec producer. Editorial Whitehouse Post Carlos Lowenstein, editor. Postproduction/Finishing Carbon VFX Audio Post Another Country John Binder, audio engineer.

    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Video Tags:Commonwealth/McCannSupply&Demand



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

    Read More

    MySHOOT Profiles


    Add A Comment