David Holm of Supply&Demand directed Chevrolet’s “Journey,” a spot featuring kids who are avid soccer fans and earn selection as Chevrolet Mascots, which awards them with a once-in-a-lifetime trip to meet their star player idols at Old Trafford in England where Manchester United played its first home game of the season.
Conceived by a creative ensemble at Commonwealth/McCann in Detroit, “Journey” follows the children from the moment they’re told they’ve been selected and sees them through the experience of a lifetime, telling the story of how football not only brings us together, but how it can transform lives for the better – and how true spirit can inspire us all.
The children, ages 8 to 14 and representing Brazil, China, India, Thailand and the United States, were each chosen for their moving stories and their embodiment of the spirit of the “beautiful game” of football.
The campaign also consists of Holm-helmed shorts profiling each of the kid Mascots.
CreditsClient Chevrolet Agency Commonwealth/McCann, Detroit Linus Karlsson, creative chairman; Rick Dennis, Tim Teegarden, global executive creative directors; Craig Feigen, Adam Glickman, creative directors; Jeff Beverly, content director; Patrick Mack, producer. Production Supply&Demand David Holm, director; Justin Henning, DP; Charles Salice, exec producer. Editorial Whitehouse Post Carlos Lowenstein, editor. Postproduction/Finishing Carbon VFX Audio Post Another Country John Binder, audio engineer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More