David Holm of Supply&Demand directed Chevrolet’s “Journey,” a spot featuring kids who are avid soccer fans and earn selection as Chevrolet Mascots, which awards them with a once-in-a-lifetime trip to meet their star player idols at Old Trafford in England where Manchester United played its first home game of the season.
Conceived by a creative ensemble at Commonwealth/McCann in Detroit, “Journey” follows the children from the moment they’re told they’ve been selected and sees them through the experience of a lifetime, telling the story of how football not only brings us together, but how it can transform lives for the better – and how true spirit can inspire us all.
The children, ages 8 to 14 and representing Brazil, China, India, Thailand and the United States, were each chosen for their moving stories and their embodiment of the spirit of the “beautiful game” of football.
The campaign also consists of Holm-helmed shorts profiling each of the kid Mascots.
CreditsClient Chevrolet Agency Commonwealth/McCann, Detroit Linus Karlsson, creative chairman; Rick Dennis, Tim Teegarden, global executive creative directors; Craig Feigen, Adam Glickman, creative directors; Jeff Beverly, content director; Patrick Mack, producer. Production Supply&Demand David Holm, director; Justin Henning, DP; Charles Salice, exec producer. Editorial Whitehouse Post Carlos Lowenstein, editor. Postproduction/Finishing Carbon VFX Audio Post Another Country John Binder, audio engineer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More