World-class athletes remember how their love for their particular sport started when they were kids. This Gatorade spot shows how that childhood love continues to motivate them–specifically Usain Bolt, Serena Williams, Paul George and April Ross–in their adult careers.
Rick Famuyiwa of Superprime directed “Never Lose the Love” for TBWAChiatDay.
Client Gatorade Agency TBWAChiatDay Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Mark Peters, Gustavo Sarkis, creative directors; Doug Menezes, associate creative director; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Stephanie Dziczek, sr. producer; Lucy Plunk, producer; Kathleen Ackel, associate producer. Production Superprime Rick Famuyiwa, director; Roger Zorovich, exec producer/head of production; Salli Zilles, producer; Sally Hanson, production supervisor; Rhonda Raulston, 1st AD; Enrique Chediak, DP. Editorial Rock Paper Scissors David Brodie, editor; Patrick Tuck, assistant editor; Dina Ciccotello, producer; Helena Lee, exec producer. VFX Eight VFX Shira Boardman, Baptiste Andrieux, exec producers; Juliet Tierney, head of production; JeanMarc Demmer, creative director; Philip Ineno, VFX supervisor/Flame lead; Fred Hopp, CG lead; Benjamin Dupin, CG artist; Evan Kantor, Ryan Dahlman, coordinators. Postproduction The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Sound Design/Audio Post 740 Sound Chris Pinkston, A. Josh Reinhardt, sound designers; Stephen Dickson, mixer; Scott Ganary, exec producer; Jeff Martin, sound design producer; Geena Richard, associate producer of mix. Music Song: “Young At Heart” performed by Jimmy Durante. Rhino Entertainment Group, master licensing. Carolyn Leigh, Johnnny Richards, composers. MPL Communications Inc,. publishing; MEGA Inc., music licensing; Danny Socolof, founder; Madeline Adami, VP of licensing.
Children’s charity Barnardos is releasing this thought-provoking film created by BBH Dublin to highlight the challenges some children in Ireland face. Barnardos knows that to understand a child’s issues takes time and work. It’s not a quick fix. That forms the basis of the new film in the “Change Their Story” campaign, which follows a young boy recounting a childhood birthday. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake topped with candles. The story is then retold again and again. With each blow of the candle, more of the facade is chipped away to get to the truth; that his birthdays weren’t very special. The story ends with the boy, now in his teens, opening up about his real childhood experience to a Barnardos keyworker. All laddering up to the enduring line, “Because childhood lasts a lifetime.” BBH Dublin worked closely with Barnardos to capture the reality of the healing process on film--how it’s an ongoing journey that requires continued support. David Leon directed via production company Iconoclast. Evonne O’Rourke, production lead, BBH Dublin, added, “We felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. We knew we had a great script on our hands, but it was crucial that the idea was underpinned by craft that protected the authenticity of the story. “It was a fine balance to strike--the production design, edit, sound design and color grade all had key parts to play in shaping and enhancing the narrative but not in a way that would overpower or become the focal point of the film.” [video width="1920" height="1080"... Read More
