Psyop brings Supercell's latest Clash of Clans videogame to life in this humorous "Hammer Jam" spot. Trevor Conrad of Psyop directed the piece, with effects and animation from the Psyop studio–driven by a score from composer Andrew Sherman of Butter, and sound design by Brian Emrich.
Credits
Visual Effects/Animation: Psyop, bicoastal Trevor Conrad, director; Neysa Horsburgh, managing director; Amanda Miller, EP; Drew Bourneuf, head of production; Nick Read, sr. producer; Nathan Lueptow, Scott Thomas, producers; Jacob Markson, Jonathan Howard, assistant producers; Ben Chan, Tristyn Pease, storyboards; Samrath Kaur, Paul Kim, Edmund Liang, designers; Jane Byrne, lead TD; Austin Brown, 2D lead; Ryan Hurd, Mathew Rotman, VFX; Liu Holiday, Garrett Oneal, Alan Yang, previz artists; Michael Johnson, Alan Yang, texture artists; Zed Bennett, Nelio Naut, Josh Sobel, riggers; Nelio Naut, Josh Sobel, Lukas Wadya, technical animation; Jane Byrne, Michael Johnson, Ryan Kirkwood, Nitesh Nagda, lighters; Jean-Dominique Fievet, animation director; Ares Deveaux, Bryce Erickson, Will Kistler, Melik Malkasian, Garrett Oneal, Yung Pham, Jean-Leny Sole, Tommy Taylor, Alan Yang, 3D animators; Reuben Corona, matte painter; Austin Brown, Lane Jolly, Ryan Raith, Danny Song, compositors; Kim Stevenson, Flame artist. (Toolbox: Arnold, Maya, Houdini, Nuke, Flame, Photoshop) Agency: Barton F. Graf, New York; Production: Psyop, bicoastal; Trevor Conrad, director. Music/Sound Brian Emrich, sound designer. Butter, bicoastal Andrew Sherman, composer/creative director; ian Jeffreys, exec producer; Kristin Kuraishi, producer. Audio Post Heard City, NY Evan Mangiamele, mixer; Sasha Awn, exec producer.
Screenwork Type:Top Ten Chart
Video Tags:Top Ten VFX Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment