Psyop brings Supercell's latest Clash of Clans videogame to life in this humorous "Hammer Jam" spot. Trevor Conrad of Psyop directed the piece, with effects and animation from the Psyop studio–driven by a score from composer Andrew Sherman of Butter, and sound design by Brian Emrich.
Credits
Visual Effects/Animation: Psyop, bicoastal Trevor Conrad, director; Neysa Horsburgh, managing director; Amanda Miller, EP; Drew Bourneuf, head of production; Nick Read, sr. producer; Nathan Lueptow, Scott Thomas, producers; Jacob Markson, Jonathan Howard, assistant producers; Ben Chan, Tristyn Pease, storyboards; Samrath Kaur, Paul Kim, Edmund Liang, designers; Jane Byrne, lead TD; Austin Brown, 2D lead; Ryan Hurd, Mathew Rotman, VFX; Liu Holiday, Garrett Oneal, Alan Yang, previz artists; Michael Johnson, Alan Yang, texture artists; Zed Bennett, Nelio Naut, Josh Sobel, riggers; Nelio Naut, Josh Sobel, Lukas Wadya, technical animation; Jane Byrne, Michael Johnson, Ryan Kirkwood, Nitesh Nagda, lighters; Jean-Dominique Fievet, animation director; Ares Deveaux, Bryce Erickson, Will Kistler, Melik Malkasian, Garrett Oneal, Yung Pham, Jean-Leny Sole, Tommy Taylor, Alan Yang, 3D animators; Reuben Corona, matte painter; Austin Brown, Lane Jolly, Ryan Raith, Danny Song, compositors; Kim Stevenson, Flame artist. (Toolbox: Arnold, Maya, Houdini, Nuke, Flame, Photoshop) Agency: Barton F. Graf, New York; Production: Psyop, bicoastal; Trevor Conrad, director. Music/Sound Brian Emrich, sound designer. Butter, bicoastal Andrew Sherman, composer/creative director; ian Jeffreys, exec producer; Kristin Kuraishi, producer. Audio Post Heard City, NY Evan Mangiamele, mixer; Sasha Awn, exec producer.
Screenwork Type:Top Ten Chart
Video Tags:Top Ten VFX Chart
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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