For the first time in brand history, Snickers is releasing its full Super Bowl commercial before the Big Game. The decision comes after giving consumers the power to help reveal the full 30-second spot by reaching 2.5M social media engagements before kick off.
The spot features a very hungry Marsha Brady, portrayed by movie star Danny Trejo, throwing an uncharacteristic tantrum until given a Snickers by her parents. Marsha returns back to everyone’s favorite girl next door, while fans experience another enjoyable moment with surprise actor Steve Buscemi playing Jan.
Created by BBDO New York, this is the latest spot in the brand’s successful “You’re Not You When Your Hungry” campaign. Jim Jenkins of O Positive directed the commercial, which is titled “Brady Bunch.”
Credits
Client Snickers Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide; Greg Hahn, chief creative officer, BBDO NY; Gianfranco Arena, Peter Kain, executive creative directors; Dave Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Melissa Chester, executive music producer; Crystal Rix, group planning director; Alaina Crystal, planner. The Marketing Arm: Celebrity Talent, Intellectual Property, Music Rights Acquisition Brad Sheehan, director, entertainment. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Trent Opaloch, DP. Editorial Arcade Geoff Hounsell, editor; Kirsten Thon-Webb, producer; Healy Snow, assistant editor. Post/VFX The Mill Ben Smith, creative director; Nick Tanner, VFX supervisor; Verity Kneale, exec producer; Carl Walters, producer; Nathan Kane, sr. compositor; Fergus McCall, colorist. Music Q Department Audio Post Sound Lounge Tom Jucarone, audio mix. Lime Studios Loren Silber, voiceover record.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
