Cynthia Wade directed this documentary short in which teenage girls and their mothers create selfies which capture what they perceive to be their least desirable physical features. It turns out they find that these alleged imperfections are what make them unique and special as the social media experiment helps to redefine beauty.
CreditsClient Sundance Institute/Dove (Unilever) Production Company Recommended Media Cynthia Wade, director; Sharon Liese, producer; Vanessa Bergonzoli, associate producer; Michael Crook, photographer; Dan Gold, DP; Peter Mychalcewycz, co-DP; Rick Sands, camera operator; Gregory Cherin, photography assistant. Production Molly O’Brien, executive producer for Sundance. Editorial Jeremy Carr, editor. Music Adam Crystal, composer; Judy Carp, Dan Carp, sound; Barry Wood, sound editor. Post Vanessa Bergonzoli, postproduction supervisor; Matthew Syrett, postproduction coordinator.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More