Carmichael Lynch conceived of this tongue-in-cheek infomercial which shows us how a detergent cleans dirty Subaru Outback adventurers, thus saving marriages and making mishaps seem somehow alright.
Credits
Agency: Carmichael Lynch Mike Lescarbeau, CEO; Jim Nelson, chief creative officer; Randy Hughes, group creative director; Conn Newton, associate creative director/writer; Bill Whitney, sr. art director Joe Grundhoefer, director of integrated production; Freddie Richards, sr. integrated producer; Sandy Boss Febbo, exec art producer; Jill Kahn, art producer. Production Company: Hungry Man, Inc Scott Vincent, director; Kevin Byrne, partner/exec producer; Cindy Becker, exec producer; Nate Young, producer; Marc Laliberte, DP. Editorial: BEAST, Chicago John Dingfield, editor; Mark Bachara, assistant editor; Kim Walsh, exec producer Postproduction: Drive Thru,Company 3 Los Angeles Derek Johnson, online editor; Beth Wilson, editorial supervisor,Dave Hussey, colorist Music: Beacon Street Studios Andrew Feltenstein, composer, Adrea Lavezzoli, producer. Audio: BrahmstedtWhiteNoise Carl White, mixer; Annie Sparrows, producer. Animation: j.j. sedelmaier productions, inc. (animate
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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