The StyleWar collective via production house SMUGGLER directed this Super Bowl spot, “Work Without Limits” for monday.com, a Work Operating System that powers teams to run projects and workflows with collaborative confidence.
Vinyl Mix served as sound design and audio post house for the commercial–from agency Mustache–which shows workers thinking outside the box and literally breaking through the ceiling thanks to monday.com.
Client monday.com Agency Mustache Eric Druckenmiller, head of strategy; Brooke Edwards, head of integrated production; Liz Beeson, sr. integrated producer; Gretchen Siss, head of production; Alyson Shumeyko, sr. producer; Nicole Regan, Adam Lerman, associate creative directors; Will Bystrov, sr. creative director, postproduction; Leslie Risak, sr. post producer. Production SMUGGLER StyleWar, director; Patrick Milling-Smith, Brian Carmody, Allison Kunzman, exec producers; Gustav Geldenhuys, line producer; Rola Brzobohata, production supervisor; Karolina Olsanova, assistant production supervisor; Gosta Reiland, DP; Jiri Matura, production designer; Dasa Stefflova, stylist. Editorial General Editorial Noah Herzog, editor; Lisa Kropfl, exec producer. Music “Work It” by That Chicc & Barks IV, licensed courtesy of North Star Media. Sound Design Vinyl Mix, New York Weston Fonger, sound designer; Marlene Bartos, managing director; Angelina Powers, exec producer. Audio Post Vinyl Mix, New York, Weston Fonger, mixer; Marlene Bartos, managing director; Angelina Powers, exec producer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
