The StyleWar collective via production house SMUGGLER directed this Super Bowl spot, “Work Without Limits” for monday.com, a Work Operating System that powers teams to run projects and workflows with collaborative confidence.
Vinyl Mix served as sound design and audio post house for the commercial–from agency Mustache–which shows workers thinking outside the box and literally breaking through the ceiling thanks to monday.com.
Credits
Client monday.com Agency Mustache Eric Druckenmiller, head of strategy; Brooke Edwards, head of integrated production; Liz Beeson, sr. integrated producer; Gretchen Siss, head of production; Alyson Shumeyko, sr. producer; Nicole Regan, Adam Lerman, associate creative directors; Will Bystrov, sr. creative director, postproduction; Leslie Risak, sr. post producer. Production SMUGGLER StyleWar, director; Patrick Milling-Smith, Brian Carmody, Allison Kunzman, exec producers; Gustav Geldenhuys, line producer; Rola Brzobohata, production supervisor; Karolina Olsanova, assistant production supervisor; Gosta Reiland, DP; Jiri Matura, production designer; Dasa Stefflova, stylist. Editorial General Editorial Noah Herzog, editor; Lisa Kropfl, exec producer. Music “Work It” by That Chicc & Barks IV, licensed courtesy of North Star Media. Sound Design Vinyl Mix, New York Weston Fonger, sound designer; Marlene Bartos, managing director; Angelina Powers, exec producer. Audio Post Vinyl Mix, New York, Weston Fonger, mixer; Marlene Bartos, managing director; Angelina Powers, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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