The StyleWar collective via production house SMUGGLER directed this Super Bowl spot, “Work Without Limits” for monday.com, a Work Operating System that powers teams to run projects and workflows with collaborative confidence.
Vinyl Mix served as sound design and audio post house for the commercial–from agency Mustache–which shows workers thinking outside the box and literally breaking through the ceiling thanks to monday.com.
Client monday.com Agency Mustache Eric Druckenmiller, head of strategy; Brooke Edwards, head of integrated production; Liz Beeson, sr. integrated producer; Gretchen Siss, head of production; Alyson Shumeyko, sr. producer; Nicole Regan, Adam Lerman, associate creative directors; Will Bystrov, sr. creative director, postproduction; Leslie Risak, sr. post producer. Production SMUGGLER StyleWar, director; Patrick Milling-Smith, Brian Carmody, Allison Kunzman, exec producers; Gustav Geldenhuys, line producer; Rola Brzobohata, production supervisor; Karolina Olsanova, assistant production supervisor; Gosta Reiland, DP; Jiri Matura, production designer; Dasa Stefflova, stylist. Editorial General Editorial Noah Herzog, editor; Lisa Kropfl, exec producer. Music “Work It” by That Chicc & Barks IV, licensed courtesy of North Star Media. Sound Design Vinyl Mix, New York Weston Fonger, sound designer; Marlene Bartos, managing director; Angelina Powers, exec producer. Audio Post Vinyl Mix, New York, Weston Fonger, mixer; Marlene Bartos, managing director; Angelina Powers, exec producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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