The StyleWar collective via production house SMUGGLER directed this Super Bowl spot, “Work Without Limits” for monday.com, a Work Operating System that powers teams to run projects and workflows with collaborative confidence.
Vinyl Mix served as sound design and audio post house for the commercial–from agency Mustache–which shows workers thinking outside the box and literally breaking through the ceiling thanks to monday.com.
Client monday.com Agency Mustache Eric Druckenmiller, head of strategy; Brooke Edwards, head of integrated production; Liz Beeson, sr. integrated producer; Gretchen Siss, head of production; Alyson Shumeyko, sr. producer; Nicole Regan, Adam Lerman, associate creative directors; Will Bystrov, sr. creative director, postproduction; Leslie Risak, sr. post producer. Production SMUGGLER StyleWar, director; Patrick Milling-Smith, Brian Carmody, Allison Kunzman, exec producers; Gustav Geldenhuys, line producer; Rola Brzobohata, production supervisor; Karolina Olsanova, assistant production supervisor; Gosta Reiland, DP; Jiri Matura, production designer; Dasa Stefflova, stylist. Editorial General Editorial Noah Herzog, editor; Lisa Kropfl, exec producer. Music “Work It” by That Chicc & Barks IV, licensed courtesy of North Star Media. Sound Design Vinyl Mix, New York Weston Fonger, sound designer; Marlene Bartos, managing director; Angelina Powers, exec producer. Audio Post Vinyl Mix, New York, Weston Fonger, mixer; Marlene Bartos, managing director; Angelina Powers, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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