Hopefully TJ Miller of HBO’s Silicon Valley is a better awards show host than a pickup artist. In this humorous promo spot titled “Down The Rail” for the January 17th live broadcast of the Critics’ Choice Awards on A&E, Lifetime and Lifetime Movie Network, Miller tries to be a smooth operator with a lovely lass at a pub while he talks about his upcoming gig as emcee of the Critics’ Choice Awards.
His attempt to push a drink down the bar to the lady gets derailed, literally, making for a comic awkward moment which marks this and the two other spots in this campaign conceived and produced by Stun Creative. Johnny Milord of Stun directed the three promos for A&E Network.
Credits
Client A&E Network Production Stun Creative Brad Roth, Mark Feldstein, executive producers; Amanda Hanig, creative director; Johnny Milord, director; Eric Haase, DP; Dan Shulman-Means, editor; Rob Tremain, sound; Rubin Mendoza, line producer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
