Hopefully TJ Miller of HBO’s Silicon Valley is a better awards show host than a pickup artist. In this humorous promo spot titled “Down The Rail” for the January 17th live broadcast of the Critics’ Choice Awards on A&E, Lifetime and Lifetime Movie Network, Miller tries to be a smooth operator with a lovely lass at a pub while he talks about his upcoming gig as emcee of the Critics’ Choice Awards.
His attempt to push a drink down the bar to the lady gets derailed, literally, making for a comic awkward moment which marks this and the two other spots in this campaign conceived and produced by Stun Creative. Johnny Milord of Stun directed the three promos for A&E Network.
Credits
Client A&E Network Production Stun Creative Brad Roth, Mark Feldstein, executive producers; Amanda Hanig, creative director; Johnny Milord, director; Eric Haase, DP; Dan Shulman-Means, editor; Rob Tremain, sound; Rubin Mendoza, line producer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
