A teenage boy and a middle aged lady at the checkout counter of a convenience store both reach for and grab the only pack of Juicy Fruit gum. Each feels entitled to the pack and neither is willing to yield ownership, so they both maintain their hold on the gum. Since they are effectively joined at this pack of gum, they have to go everywhere together. They are together through dinner with the woman’s confused husband, the teen changing, the woman shaving her legs, the teens wrestling meet and the lady’s choir practice because “when you gotta have sweet you gotta have new longer lasting juicy fruit.”
Credits
Agency: BBDO Chicago Marty Orzio, chief creative officer; Jim Hyman, group creative director; Al Wyatt, creative director/copywriter; Todd Hoffman, creative director/art director; Zach Hilder, copywriter; Ryan Dickey, art director; Diane Jackson, director of broadcast production; Joanna Topetzes, producer. Production Company: Smuggler David Frankham, director; Igor Jadue Lillo, DP; Patrick Milling Smith and Brian Carmody, executive producers; Allison Kunzman, head of production; Jeff Roher, line producer. Shot on location in Los Angeles. Editorial: Whitehouse Post Productions, Chicago Rick Lawley, editor; Louise Crane, assistant editor; Gail Butler, producer Postproduction: The Syndicate Beau Leon, colorist; Jeremy Sawyer, assistant colorist; Liza Kerlin, producer. Visual Effects: Sight Effects Inc Melissa Davies and Adrian Hurley, visual effects supervisors; Jeff Blodgett, visual effects producer; Chris Stevens, Patrick Ferguson and Michelle Steinau, visual effects artists.
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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