A teenage boy and a middle aged lady at the checkout counter of a convenience store both reach for and grab the only pack of Juicy Fruit gum. Each feels entitled to the pack and neither is willing to yield ownership, so they both maintain their hold on the gum. Since they are effectively joined at this pack of gum, they have to go everywhere together. They are together through dinner with the woman’s confused husband, the teen changing, the woman shaving her legs, the teens wrestling meet and the lady’s choir practice because “when you gotta have sweet you gotta have new longer lasting juicy fruit.”
Credits
Agency: BBDO Chicago Marty Orzio, chief creative officer; Jim Hyman, group creative director; Al Wyatt, creative director/copywriter; Todd Hoffman, creative director/art director; Zach Hilder, copywriter; Ryan Dickey, art director; Diane Jackson, director of broadcast production; Joanna Topetzes, producer. Production Company: Smuggler David Frankham, director; Igor Jadue Lillo, DP; Patrick Milling Smith and Brian Carmody, executive producers; Allison Kunzman, head of production; Jeff Roher, line producer. Shot on location in Los Angeles. Editorial: Whitehouse Post Productions, Chicago Rick Lawley, editor; Louise Crane, assistant editor; Gail Butler, producer Postproduction: The Syndicate Beau Leon, colorist; Jeremy Sawyer, assistant colorist; Liza Kerlin, producer. Visual Effects: Sight Effects Inc Melissa Davies and Adrian Hurley, visual effects supervisors; Jeff Blodgett, visual effects producer; Chris Stevens, Patrick Ferguson and Michelle Steinau, visual effects artists.
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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